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Asset Manager ← All Institutions

Fortune Financial Advisors, LLC

11600 COLLEGE BLVD SUITE 225, OVERLAND PARK, KS 66210 • 913-393-0038

Q4 2025 · Filed 2026-01-23
Market Value
$146M
+11.7%
Holdings
99
+2
New Purchases
7
Added To
50
Closed
2
Reduced
29
Top 10 Concentration
41.7%
Turnover
9.1%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
GRMN 9.13% 1.57% +7.56% $13M
GOOGL 4.48% 3.89% +0.59% $7M
VBIL 0.28% 0.00% +0.28% $403K
AMAT 2.29% 2.02% +0.27% $3M
LLY 0.20% 0.00% +0.20% $286K
MTUM 0.75% 0.56% +0.19% $1M
GLD 0.18% 0.00% +0.18% $264K
VTES 0.49% 0.34% +0.15% $718K
IMTM 0.15% 0.00% +0.15% $214K
IJS 0.14% 0.00% +0.14% $205K
RYH 0.14% 0.00% +0.14% $204K
FNDF 0.14% 0.00% +0.14% $201K
GOOG 0.71% 0.65% +0.06% $1M
MNST 1.45% 1.39% +0.06% $2M
ISRG 0.36% 0.33% +0.04% $531K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
USMV 8.09% 9.28% -1.20% $12M
ORLY 2.41% 3.15% -0.74% $4M
MO 1.73% 2.19% -0.45% $3M
MSFT 2.41% 2.83% -0.42% $4M
RSP 1.63% 2.01% -0.37% $2M
NOC 1.95% 2.29% -0.34% $3M
MOAT 3.94% 4.28% -0.33% $6M
NVO 0.95% 1.26% -0.31% $1M
MA 2.57% 2.85% -0.28% $4M
IEI 2.16% 2.41% -0.25% $3M
JPM 2.45% 2.67% -0.23% $4M
META 1.02% 1.24% -0.22% $1M
OLED 0.00% 0.22% -0.22% $0
AAPL 2.67% 2.87% -0.20% $4M
TIP 1.37% 1.57% -0.20% $2M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 35.8%
Technology 26.7%
Industrials 9.0%
Consumer Cyclical 7.7%
Communication Services 5.6%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 29 $49M 33.5%
Large Cap 52 $87M 59.7%
Mid Cap 16 $9M 6.4%
Small Cap 1 $204K 0.1%
Micro Cap 1 $433K 0.3%

Portfolio Analytics

Avg Market Cap
$457.8B
Median Market Cap
$84.0B
Avg P/E
26.2
Median P/E
24.7
Avg Dividend Yield
0.02%
Avg Beta
0.80
# Stocks
64
# ETFs / Funds
35

Top Holdings (99 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 GRMN 9.13% 65,704 $13M $202.85 $11M +57,358 +687.2%
2 USMV 8.09% 125,399 $12M $94.16 -$323K -2,099 -1.6%
3 GOOGL 4.48% 20,903 $7M $312.99 $1M -23 -0.1%
4 MOAT 3.94% 55,604 $6M $103.56 $169K -788 -1.4%
5 VGSH 3.53% 87,656 $5M $58.73 $291K +5,130 +6.2%
6 AAPL 2.67% 14,333 $4M $271.87 $143K -408 -2.8%
7 MA 2.57% 6,575 $4M $570.90 $28K +25 +0.4%
8 JPM 2.45% 11,085 $4M $322.23 $80K +14 +0.1%
9 MSFT 2.41% 7,270 $4M $483.59 -$179K +137 +1.9%
10 ORLY 2.41% 38,512 $4M $91.21 -$603K +341 +0.9%
11 APH 2.38% 25,702 $3M $135.14 $329K +296 +1.2%
12 AMAT 2.29% 12,997 $3M $256.99 $697K +89 +0.7%
13 VTIP 2.26% 66,790 $3M $49.46 $121K +3,934 +6.3%
14 IEI 2.16% 26,432 $3M $119.35 $7K +98 +0.4%
15 AMZN 2.01% 12,702 $3M $230.82 $191K +219 +1.8%
16 NOC 1.95% 4,998 $3M $570.24 -$148K +78 +1.6%
17 MO 1.73% 43,876 $3M $57.66 -$328K +619 +1.4%
18 PM 1.65% 15,035 $2M $160.40 $39K +409 +2.8%
19 RSP 1.63% 12,447 $2M $191.56 -$235K -1,363 -9.9%
20 V 1.55% 6,442 $2M $350.71 $116K +164 +2.6%
21 MNST 1.45% 27,518 $2M $76.67 $297K +581 +2.2%
22 EFAV 1.38% 23,384 $2M $86.25 $62K +337 +1.5%
23 TIP 1.37% 18,235 $2M $109.91 -$51K -243 -1.3%
24 TJX 1.19% 11,333 $2M $153.61 $159K +392 +3.6%
25 ASR 1.14% 5,131 $2M $323.40 $39K +118 +2.4%
26 LMT 1.13% 3,420 $2M $483.64 -$5K +96 +2.9%
27 ABT 1.06% 12,406 $2M $125.29 -$67K +302 +2.5%
28 META 1.02% 2,264 $1M $660.00 -$131K +51 +2.3%
29 SPY 0.98% 2,099 $1M $682.03 $20K -21 -1.0%
30 VOO 0.95% 2,214 $1M $627.16 $103K +115 +5.5%
31 NVO 0.95% 27,127 $1M $50.88 -$260K -2,434 -8.2%
32 FNV 0.94% 6,648 $1M $207.28 -$69K +156 +2.4%
33 TSCO 0.93% 27,078 $1M $50.01 -$93K +1,632 +6.4%
34 DIA 0.88% 2,660 $1M $480.66 $482 -96 -3.5%
35 CVX 0.76% 7,317 $1M $152.40 $7K +183 +2.6%
36 MTUM 0.75% 4,389 $1M $250.28 $365K +1,527 +53.4%
37 AVGO 0.74% 3,141 $1M $346.13 $44K -20 -0.6%
38 BIL 0.74% 11,846 $1M $91.38 $69K +798 +7.2%
39 GOOG 0.71% 3,316 $1M $313.80 $193K -166 -4.8%
40 AXP 0.71% 2,789 $1M $369.99 $105K -2 -0.1%
41 MCD 0.70% 3,330 $1M $305.62 $473 -17 -0.5%
42 CP 0.69% 13,623 $1M $73.63 $53 +158 +1.2%
43 IEF 0.67% 10,179 $979K $96.16 -$2K +10 +0.1%
44 IJH 0.67% 14,722 $972K $66.00 -$150K -2,461 -14.3%
45 DPZ 0.63% 2,195 $915K $416.78 -$2K +72 +3.4%
46 MUSA 0.59% 2,117 $854K $403.49 $87K +141 +7.1%
47 ADBE 0.58% 2,415 $845K $349.99 -$66K -168 -6.5%
48 TPL 0.57% 2,893 $831K $287.25 -$9K +1,993 +221.4%
49 BKNG 0.54% 148 $793K $5,355.33 -$12K -1 -0.7%
50 UNP 0.54% 3,382 $782K $231.32 $24K +172 +5.4%
51 AVUV 0.52% 7,425 $757K $101.98 $73K +551 +8.0%
52 CHE 0.51% 1,729 $740K $427.90 -$9K +56 +3.4%
53 VTES 0.49% 7,067 $718K $101.57 $268K +2,658 +60.3%
54 VIG 0.48% 3,218 $707K $219.78 $16K +13 +0.4%
55 PEP 0.45% 4,590 $659K $143.52 $14K — —
56 IJR 0.43% 5,217 $627K $120.18 -$70K -644 -11.0%
57 QQQ 0.42% 1,004 $617K $614.20 $31K +28 +2.9%
58 COP 0.39% 6,155 $576K $93.62 -$15K -98 -1.6%
59 INTU 0.38% 847 $561K $662.78 -$8K +14 +1.7%
60 NVDA 0.36% 2,850 $531K $186.48 -$81K -434 -13.2%
61 ISRG 0.36% 938 $531K $566.36 $104K -18 -1.9%
62 RTX 0.35% 2,802 $514K $183.38 $46K +7 +0.2%
63 PG 0.32% 3,300 $473K $143.29 -$33K +5 +0.1%
64 IVV 0.32% 682 $467K $684.57 $11K +1 +0.1%
65 QUAL 0.32% 2,341 $465K $198.66 $8K -7 -0.3%
66 CMI 0.31% 897 $458K $510.21 $79K — —
67 SBAC 0.31% 2,310 $447K $193.45 $14K +73 +3.3%
68 IBM 0.30% 1,500 $444K $296.21 $21K — —
69 ANGL 0.30% 14,772 $434K $29.36 $7K +418 +2.9%
70 SMMV 0.30% 9,998 $433K $43.33 -$23K -596 -5.6%
71 VBIL 0.28% 5,339 $403K $75.43 — +5,339 — NEW
72 GE 0.27% 1,283 $395K $307.94 $18K +30 +2.4%
73 CARR 0.26% 7,302 $386K $52.84 -$58K -133 -1.8%
74 ETN 0.26% 1,194 $380K $318.53 -$72K -15 -1.2%
75 FLOT 0.26% 7,443 $379K $50.86 -$2K — —
76 OTIS 0.23% 3,828 $334K $87.34 -$16K +1 +0.0%
77 IWP 0.22% 2,396 $328K $136.93 -$13K +1 +0.0%
78 WM 0.22% 1,438 $316K $219.71 -$10K -36 -2.4%
79 SDY 0.21% 2,216 $308K $139.18 -$2K — —
80 AMGN 0.21% 927 $303K $327.15 $42K — —
81 ASML 0.20% 273 $292K $1,069.86 $38K +11 +4.2%
82 MTD 0.20% 208 $290K $1,394.19 $35K — —
83 BAH 0.20% 3,423 $289K $84.36 -$93K -398 -10.4%
84 LLY 0.20% 266 $286K $1,074.68 — +266 — NEW
85 GLD 0.18% 665 $264K $396.31 — +665 — NEW
86 PSX 0.18% 2,020 $261K $129.04 -$20K -40 -1.9%
87 AWK 0.17% 1,864 $243K $130.47 $19K +253 +15.7%
88 KO 0.16% 3,436 $240K $69.91 $12K — —
89 NEU 0.16% 334 $229K $687.03 -$47K — —
90 TDG 0.16% 172 $229K $1,329.85 -$601 -2 -1.1%
91 UITB 0.15% 4,604 $218K $47.35 -$761 — —
92 IMTM 0.15% 4,458 $214K $47.97 — +4,458 — NEW
93 IEFA 0.14% 2,334 $209K $89.46 $5K — —
94 IJS 0.14% 1,800 $205K $113.74 — +1,800 — NEW
95 RYH 0.14% 6,402 $204K $31.85 — +6,402 — NEW
96 FNDF 0.14% 4,455 $201K $45.21 — +4,455 — NEW
97 BB 0.04% 16,000 $61K $3.79 -$20K -600 -3.6%
98 BRK-B —% — — — -$204K -406 -100.0% SOLD
99 OLED —% — — — -$288K -2,004 -100.0% SOLD

New Positions

SymbolValue% Port
VBIL $403K 0.28%
LLY $286K 0.20%
GLD $264K 0.18%
IMTM $214K 0.15%
IJS $205K 0.14%
RYH $204K 0.14%
FNDF $201K 0.14%

Sold Out Positions

SymbolValue% Port
BRK-B — —%
OLED — —%
View SEC EDGAR Filings for Fortune Financial Advisors, LLC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms