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Asset Manager ← All Institutions

Fortune Financial Advisors, LLC

11600 COLLEGE BLVD SUITE 225, OVERLAND PARK, KS 66210 • 913-393-0038

Q4 2025 · Filed 2026-01-23
Market Value
$147M
+11.7%
Holdings
100
+2
New Purchases
7
Added To
51
Closed
2
Reduced
29
Top 10 Concentration
41.3%
Turnover
9.0%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
GRMN 9.05% 1.56% +7.49% $13M
GOOGL 4.44% 3.86% +0.58% $7M
VBIL 0.27% 0.00% +0.27% $403K
AMAT 2.27% 2.00% +0.26% $3M
LLY 0.19% 0.00% +0.19% $286K
MTUM 0.75% 0.56% +0.19% $1M
GLD 0.18% 0.00% +0.18% $264K
VTES 0.49% 0.34% +0.15% $718K
IMTM 0.15% 0.00% +0.15% $214K
IJS 0.14% 0.00% +0.14% $205K
RYH 0.14% 0.00% +0.14% $204K
FNDF 0.14% 0.00% +0.14% $201K
GOOG 0.71% 0.64% +0.06% $1M
MNST 1.43% 1.37% +0.06% $2M
ISRG 0.36% 0.32% +0.04% $531K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
USMV 8.02% 9.20% -1.18% $12M
ORLY 2.38% 3.12% -0.74% $4M
MO 1.72% 2.17% -0.45% $3M
MSFT 2.39% 2.80% -0.41% $4M
RSP 1.62% 1.99% -0.37% $2M
NOC 1.93% 2.27% -0.34% $3M
MOAT 3.91% 4.24% -0.33% $6M
NVO 0.94% 1.24% -0.31% $1M
MA 2.55% 2.82% -0.28% $4M
IEI 2.14% 2.39% -0.24% $3M
JPM 2.42% 2.65% -0.22% $4M
OLED 0.00% 0.22% -0.22% $0
META 1.01% 1.23% -0.22% $1M
AAPL 2.65% 2.85% -0.20% $4M
TIP 1.36% 1.56% -0.20% $2M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 35.8%
Technology 26.7%
Industrials 9.0%
Consumer Cyclical 7.7%
Communication Services 5.6%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 29 $47M 31.7%
Large Cap 55 $92M 62.7%
Mid Cap 13 $7M 4.6%
Small Cap 2 $922K 0.6%
Micro Cap 1 $433K 0.3%

Portfolio Analytics

Avg Market Cap
$441.9B
Median Market Cap
$87.7B
Avg P/E
28.6
Median P/E
25.6
Avg Dividend Yield
0.02%
Avg Beta
0.82
# Stocks
65
# ETFs / Funds
35

Top Holdings (100 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 GRMN 9.05% 65,704 $13M $202.85 $11M +57,358 +687.2%
2 USMV 8.02% 125,399 $12M $94.16 -$323K -2,099 -1.6%
3 GOOGL 4.44% 20,903 $7M $312.99 $1M -23 -0.1%
4 MOAT 3.91% 55,604 $6M $103.56 $169K -788 -1.4%
5 VGSH 3.49% 87,656 $5M $58.73 $291K +5,130 +6.2%
6 AAPL 2.65% 14,333 $4M $271.87 $143K -408 -2.8%
7 MA 2.55% 6,575 $4M $570.90 $28K +25 +0.4%
8 JPM 2.42% 11,085 $4M $322.23 $80K +14 +0.1%
9 MSFT 2.39% 7,270 $4M $483.59 -$179K +137 +1.9%
10 ORLY 2.38% 38,512 $4M $91.21 -$603K +341 +0.9%
11 APH 2.36% 25,702 $3M $135.14 $329K +296 +1.2%
12 AMAT 2.27% 12,997 $3M $256.99 $697K +89 +0.7%
13 VTIP 2.24% 66,790 $3M $49.46 $121K +3,934 +6.3%
14 IEI 2.14% 26,432 $3M $119.35 $7K +98 +0.4%
15 AMZN 1.99% 12,702 $3M $230.82 $191K +219 +1.8%
16 NOC 1.93% 4,998 $3M $570.24 -$148K +78 +1.6%
17 MO 1.72% 43,876 $3M $57.66 -$328K +619 +1.4%
18 PM 1.64% 15,035 $2M $160.40 $39K +409 +2.8%
19 RSP 1.62% 12,447 $2M $191.56 -$235K -1,363 -9.9%
20 V 1.53% 6,442 $2M $350.71 $116K +164 +2.6%
21 MNST 1.43% 27,518 $2M $76.67 $297K +581 +2.2%
22 STE 1.41% 8,200 $2M $253.52 $92K +171 +2.1%
23 EFAV 1.37% 23,384 $2M $86.25 $62K +337 +1.5%
24 TIP 1.36% 18,235 $2M $109.91 -$51K -243 -1.3%
25 TJX 1.18% 11,333 $2M $153.61 $159K +392 +3.6%
26 ASR 1.13% 5,131 $2M $323.40 $39K +118 +2.4%
27 LMT 1.12% 3,420 $2M $483.64 -$5K +96 +2.9%
28 ABT 1.06% 12,406 $2M $125.29 -$67K +302 +2.5%
29 META 1.01% 2,264 $1M $660.00 -$131K +51 +2.3%
30 SPY 0.97% 2,099 $1M $682.03 $20K -21 -1.0%
31 VOO 0.94% 2,214 $1M $627.16 $103K +115 +5.5%
32 NVO 0.94% 27,127 $1M $50.88 -$260K -2,434 -8.2%
33 FNV 0.94% 6,648 $1M $207.28 -$69K +156 +2.4%
34 TSCO 0.92% 27,078 $1M $50.01 -$93K +1,632 +6.4%
35 DIA 0.87% 2,660 $1M $480.66 $482 -96 -3.5%
36 CVX 0.76% 7,317 $1M $152.40 $7K +183 +2.6%
37 MTUM 0.75% 4,389 $1M $250.28 $365K +1,527 +53.4%
38 AVGO 0.74% 3,141 $1M $346.13 $44K -20 -0.6%
39 BIL 0.73% 11,846 $1M $91.38 $69K +798 +7.2%
40 GOOG 0.71% 3,316 $1M $313.80 $193K -166 -4.8%
41 AXP 0.70% 2,789 $1M $369.99 $105K -2 -0.1%
42 MCD 0.69% 3,330 $1M $305.62 $473 -17 -0.5%
43 IEF 0.66% 10,179 $979K $96.16 -$2K +10 +0.1%
44 IJH 0.66% 14,722 $972K $66.00 -$150K -2,461 -14.3%
45 DPZ 0.62% 2,195 $915K $416.78 -$2K +72 +3.4%
46 MUSA 0.58% 2,117 $854K $403.49 $87K +141 +7.1%
47 ADBE 0.57% 2,415 $845K $349.99 -$66K -168 -6.5%
48 TPL 0.56% 2,893 $831K $287.25 -$9K +1,993 +221.4%
49 BKNG 0.54% 148 $793K $5,355.33 -$12K -1 -0.7%
50 UNP 0.53% 3,382 $782K $231.32 $24K +172 +5.4%
51 AVUV 0.51% 7,425 $757K $101.98 $73K +551 +8.0%
52 CHE 0.50% 1,729 $740K $427.90 -$9K +56 +3.4%
53 VTES 0.49% 7,067 $718K $101.57 $268K +2,658 +60.3%
54 VIG 0.48% 3,218 $707K $219.78 $16K +13 +0.4%
55 PEP 0.45% 4,590 $659K $143.52 $14K
56 IJR 0.43% 5,217 $627K $120.18 -$70K -644 -11.0%
57 QQQ 0.42% 1,004 $617K $614.20 $31K +28 +2.9%
58 COP 0.39% 6,155 $576K $93.62 -$15K -98 -1.6%
59 INTU 0.38% 847 $561K $662.78 -$8K +14 +1.7%
60 NVDA 0.36% 2,850 $531K $186.48 -$81K -434 -13.2%
61 ISRG 0.36% 938 $531K $566.36 $104K -18 -1.9%
62 RTX 0.35% 2,802 $514K $183.38 $46K +7 +0.2%
63 PG 0.32% 3,300 $473K $143.29 -$33K +5 +0.1%
64 IVV 0.32% 682 $467K $684.57 $11K +1 +0.1%
65 QUAL 0.32% 2,341 $465K $198.66 $8K -7 -0.3%
66 CMI 0.31% 897 $458K $510.21 $79K
67 SBAC 0.30% 2,310 $447K $193.45 $14K +73 +3.3%
68 IBM 0.30% 1,500 $444K $296.21 $21K
69 ANGL 0.29% 14,772 $434K $29.36 $7K +418 +2.9%
70 SMMV 0.29% 9,998 $433K $43.33 -$23K -596 -5.6%
71 VBIL 0.27% 5,339 $403K $75.43 +5,339 NEW
72 GE 0.27% 1,283 $395K $307.94 $18K +30 +2.4%
73 CARR 0.26% 7,302 $386K $52.84 -$58K -133 -1.8%
74 ETN 0.26% 1,194 $380K $318.53 -$72K -15 -1.2%
75 FLOT 0.26% 7,443 $379K $50.86 -$2K
76 OTIS 0.23% 3,828 $334K $87.34 -$16K +1 +0.0%
77 IWP 0.22% 2,396 $328K $136.93 -$13K +1 +0.0%
78 WM 0.21% 1,438 $316K $219.71 -$10K -36 -2.4%
79 SDY 0.21% 2,216 $308K $139.18 -$2K
80 AMGN 0.21% 927 $303K $327.15 $42K
81 ASML 0.20% 273 $292K $1,069.86 $38K +11 +4.2%
82 MTD 0.20% 208 $290K $1,394.19 $35K
83 BAH 0.20% 3,423 $289K $84.36 -$93K -398 -10.4%
84 LLY 0.19% 266 $286K $1,074.68 +266 NEW
85 GLD 0.18% 665 $264K $396.31 +665 NEW
86 PSX 0.18% 2,020 $261K $129.04 -$20K -40 -1.9%
87 HON 0.17% 1,279 $250K $195.12 -$19K +2 +0.2%
88 AWK 0.17% 1,864 $243K $130.47 $19K +253 +15.7%
89 KO 0.16% 3,436 $240K $69.91 $12K
90 NEU 0.16% 334 $229K $687.03 -$47K
91 TDG 0.16% 172 $229K $1,329.85 -$601 -2 -1.1%
92 UITB 0.15% 4,604 $218K $47.35 -$761
93 IMTM 0.15% 4,458 $214K $47.97 +4,458 NEW
94 IEFA 0.14% 2,334 $209K $89.46 $5K
95 IJS 0.14% 1,800 $205K $113.74 +1,800 NEW
96 RYH 0.14% 6,402 $204K $31.85 +6,402 NEW
97 FNDF 0.14% 4,455 $201K $45.21 +4,455 NEW
98 BB 0.04% 16,000 $61K $3.79 -$20K -600 -3.6%
99 BRK-B —% -$204K -406 -100.0% SOLD
100 OLED —% -$288K -2,004 -100.0% SOLD

New Positions

SymbolValue% Port
VBIL $403K 0.27%
LLY $286K 0.19%
GLD $264K 0.18%
IMTM $214K 0.15%
IJS $205K 0.14%
RYH $204K 0.14%
FNDF $201K 0.14%

Sold Out Positions

SymbolValue% Port
OLED —%
BRK-B —%
View SEC EDGAR Filings for Fortune Financial Advisors, LLC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms