— Know what they know.
Not Investment Advice
Asset Manager ← All Institutions

Fortune Financial Advisors, LLC

11600 COLLEGE BLVD SUITE 225, OVERLAND PARK, KS 66210 • 913-393-0038

Q2 2025 · Filed 2025-07-16
Market Value
$123M
+7.1%
Holdings
99
+3
New Purchases
5
Added To
58
Closed
5
Reduced
18
Top 10 Concentration
36.9%
Turnover
10.1%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
APH 1.96% 1.31% +0.65% $2M
MSFT 2.83% 2.25% +0.59% $3M
AMAT 1.88% 1.58% +0.30% $2M
AVGO 0.69% 0.45% +0.24% $856K
GE 0.24% 0.00% +0.24% $291K
JPM 2.61% 2.38% +0.23% $3M
META 1.30% 1.08% +0.22% $2M
GOOGL 2.97% 2.75% +0.22% $4M
MTD 0.20% 0.00% +0.20% $244K
NEU 0.19% 0.00% +0.19% $231K
AMZN 2.20% 2.01% +0.19% $3M
TDG 0.18% 0.00% +0.18% $227K
ASML 0.17% 0.00% +0.17% $210K
EFAV 1.55% 1.38% +0.17% $2M
PM 2.05% 1.89% +0.16% $3M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
CRL 0.00% 0.57% -0.57% $0
AAPL 2.43% 2.94% -0.51% $3M
USMV 9.63% 9.99% -0.36% $12M
ORLY 2.76% 3.10% -0.34% $3M
RYH 0.00% 0.21% -0.21% $0
ABBV 0.00% 0.19% -0.19% $0
VIGI 0.00% 0.19% -0.19% $0
FNDF 0.00% 0.19% -0.19% $0
CVX 0.82% 1.00% -0.18% $1M
MO 2.04% 2.22% -0.18% $3M
GRMN 1.41% 1.57% -0.16% $2M
NOC 1.98% 2.14% -0.16% $2M
MUSA 0.60% 0.73% -0.13% $741K
TIP 1.64% 1.77% -0.13% $2M
COP 0.45% 0.57% -0.11% $561K

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 35.8%
Technology 26.7%
Industrials 9.0%
Consumer Cyclical 7.7%
Communication Services 5.6%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 29 $40M 32.6%
Large Cap 53 $76M 61.3%
Mid Cap 13 $7M 5.3%
Small Cap 3 $476K 0.4%
Micro Cap 1 $551K 0.4%

Portfolio Analytics

Avg Market Cap
$428.9B
Median Market Cap
$87.5B
Avg P/E
29.2
Median P/E
25.6
Avg Dividend Yield
0.02%
Avg Beta
0.84
# Stocks
66
# ETFs / Funds
33

Top Holdings (99 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 USMV 9.63% 126,507 $12M $93.87 $370K +3,666 +3.0%
2 MOAT 4.33% 56,872 $5M $93.79 $460K +1,482 +2.7%
3 VGSH 3.79% 79,408 $5M $58.78 $202K +3,324 +4.4%
4 GOOGL 2.97% 20,740 $4M $176.23 $489K +269 +1.3%
5 MA 2.93% 6,418 $4M $561.98 $146K +104 +1.6%
6 MSFT 2.83% 7,018 $3M $497.43 $906K +131 +1.9%
7 ORLY 2.76% 37,781 $3M $90.13 -$166K +35,288 +1415.5%
8 JPM 2.61% 11,096 $3M $289.91 $479K -66 -0.6%
9 IEI 2.55% 26,368 $3M $119.09 $148K +1,036 +4.1%
10 VTIP 2.52% 61,689 $3M $50.27 $227K +4,092 +7.1%
11 AAPL 2.43% 14,586 $3M $205.17 -$391K -648 -4.2%
12 AMZN 2.20% 12,336 $3M $219.39 $393K +179 +1.5%
13 RSP 2.08% 14,140 $3M $181.74 $103K -98 -0.7%
14 PM 2.05% 13,902 $3M $182.13 $351K +163 +1.2%
15 MO 2.04% 42,900 $3M $58.63 -$43K +272 +0.6%
16 NOC 1.98% 4,886 $2M $500.03 -$18K +79 +1.6%
17 APH 1.96% 24,455 $2M $98.75 $903K +1,402 +6.1%
18 AMAT 1.88% 12,650 $2M $183.07 $501K +147 +1.2%
19 V 1.79% 6,212 $2M $355.06 $44K +45 +0.7%
20 TIP 1.64% 18,411 $2M $110.04 -$13K +61 +0.3%
21 NVO 1.64% 29,212 $2M $69.02 $36K +694 +2.4%
22 EFAV 1.55% 22,667 $2M $84.06 $317K +2,282 +11.2%
23 STE 1.54% 7,912 $2M $240.22 $137K +130 +1.7%
24 GRMN 1.41% 8,346 $2M $208.72 -$70K
25 MNST 1.36% 26,683 $2M $62.64 $132K +379 +1.4%
26 ABT 1.32% 11,969 $2M $136.00 $89K +367 +3.2%
27 META 1.30% 2,170 $2M $738.13 $356K +9 +0.4%
28 ASR 1.28% 4,961 $2M $318.87 $237K +48 +1.0%
29 LMT 1.24% 3,307 $2M $463.18 $77K +51 +1.6%
30 TJX 1.08% 10,796 $1M $123.49 $52K +275 +2.6%
31 SPY 1.07% 2,129 $1M $617.81 $137K +23 +1.1%
32 TSCO 1.04% 24,239 $1M $52.77 -$20K +669 +2.8%
33 DIA 0.98% 2,753 $1M $440.66 $60K +6 +0.2%
34 IJH 0.93% 18,424 $1M $62.02 $43K -422 -2.2%
35 VOO 0.89% 1,932 $1M $568.03 $72K -63 -3.2%
36 FNV 0.84% 6,291 $1M $163.92 $83K +273 +4.5%
37 CVX 0.82% 7,063 $1M $143.19 -$145K +151 +2.2%
38 BIL 0.82% 10,997 $1M $91.73 $202K +2,200 +25.0%
39 ADBE 0.79% 2,529 $978K $386.88 $32K +61 +2.5%
40 IEF 0.79% 10,164 $973K $95.77 $4K -1 -0.0%
41 MCD 0.79% 3,328 $972K $292.21 -$66K +3 +0.1%
42 DPZ 0.74% 2,037 $918K $450.67 $3K +46 +2.3%
43 AXP 0.72% 2,795 $891K $318.92 $130K -33 -1.2%
44 TTE 0.70% 14,122 $867K $61.39 -$31K +245 +1.8%
45 BKNG 0.70% 149 $863K $5,789.24 $176K
46 AVGO 0.69% 3,106 $856K $275.67 $336K
47 IJR 0.69% 7,748 $847K $109.29 $24K -118 -1.5%
48 CHE 0.63% 1,603 $781K $487.05 $113K +518 +47.7%
49 MUSA 0.60% 1,821 $741K $406.83 -$101K +29 +1.6%
50 UNP 0.59% 3,184 $733K $230.08 -$13K +26 +0.8%
51 INTU 0.53% 833 $656K $787.84 $149K +7 +0.8%
52 GOOG 0.51% 3,549 $630K $177.39 $75K
53 VIG 0.50% 3,034 $621K $204.68 $32K
54 PEP 0.49% 4,553 $601K $132.05 -$81K +1 +0.0%
55 COP 0.45% 6,249 $561K $89.74 -$95K +5 +0.1%
56 CARR 0.45% 7,566 $554K $73.19 $125K +809 +12.0%
57 SMMV 0.45% 13,106 $551K $42.01 $9K +42 +0.3%
58 QQQ 0.44% 976 $538K $551.52 $7K -157 -13.9%
59 PG 0.44% 3,370 $537K $159.33 -$2K +210 +6.7%
60 SBAC 0.42% 2,184 $513K $234.85 $41K +38 +1.8%
61 NVDA 0.41% 3,162 $500K $157.97 $154K -30 -0.9%
62 AVUV 0.40% 5,365 $489K $91.11 $24K +37 +0.7%
63 MTUM 0.40% 2,029 $488K $240.35 $207K +641 +46.2%
64 ISRG 0.38% 856 $465K $543.41 $107K +133 +18.4%
65 IBM 0.36% 1,500 $442K $294.78 $69K
66 ETN 0.35% 1,220 $436K $357.01 $100K -15 -1.2%
67 QUAL 0.35% 2,347 $429K $182.82 $28K +1 +0.0%
68 IVV 0.34% 681 $423K $621.09 $30K -19 -2.7%
69 ANGL 0.34% 14,297 $419K $29.28 $8K +59 +0.4%
70 RTX 0.33% 2,793 $408K $146.00 $38K +1 +0.0%
71 BAH 0.32% 3,818 $398K $104.12 -$1K +4 +0.1%
72 FLOT 0.31% 7,443 $380K $51.02 -$223
73 OTIS 0.31% 3,824 $379K $99.03 $10K +248 +6.9%
74 IWP 0.27% 2,395 $332K $138.66 $51K +1 +0.0%
75 OLED 0.25% 2,000 $309K $154.49 -$21K -367 -15.5%
76 WM 0.25% 1,339 $306K $228.82 -$6K -10 -0.7%
77 SDY 0.24% 2,216 $301K $135.75 $111
78 HON 0.24% 1,274 $297K $232.95 $27K +2 +0.2%
79 CMI 0.24% 897 $294K $327.35 $13K
80 GE 0.24% 1,131 $291K $257.50 +1,131 NEW
81 AMGN 0.21% 927 $259K $279.08 -$30K
82 PSX 0.20% 2,060 $246K $119.30 -$9K
83 MTD 0.20% 208 $244K $1,174.72 +208 NEW
84 KO 0.20% 3,436 $243K $70.75 -$3K
85 RHS 0.20% 8,021 $240K $29.97 -$33K -849 -9.6%
86 QLTA 0.19% 4,926 $236K $47.84 -$12K -294 -5.6%
87 NEU 0.19% 334 $231K $690.49 +334 NEW
88 TDG 0.18% 149 $227K $1,520.64 +149 NEW
89 AMT 0.18% 1,008 $223K $221.01 $4K +1 +0.1%
90 AWK 0.18% 1,573 $219K $139.07 -$412 +87 +5.8%
91 UITB 0.18% 4,604 $217K $47.07 -$25K -555 -10.8%
92 ASML 0.17% 262 $210K $801.39 +262 NEW
93 IJS 0.17% 2,098 $209K $99.50 -$6K -104 -4.7%
94 BB 0.06% 16,600 $76K $4.58 $13K
95 FNDF —% -$215K -5,954 -100.0% SOLD
96 RYH —% -$241K -8,102 -100.0% SOLD
97 VIGI —% -$216K -2,602 -100.0% SOLD
98 CRL —% -$651K -4,325 -100.0% SOLD
99 ABBV —% -$219K -1,044 -100.0% SOLD

New Positions

SymbolValue% Port
GE $291K 0.24%
MTD $244K 0.20%
NEU $231K 0.19%
TDG $227K 0.18%
ASML $210K 0.17%

Sold Out Positions

SymbolValue% Port
ABBV —%
CRL —%
FNDF —%
VIGI —%
RYH —%
View SEC EDGAR Filings for Fortune Financial Advisors, LLC →

Sign in to InsiderStreet

You'll also get our free weekly newsletter with
smart money signals, market insights, and alpha ideas.
Unsubscribe anytime.

For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms