— Know what they know.
Not Investment Advice
Asset Manager ← All Institutions

Fortune Financial Advisors, LLC

11600 COLLEGE BLVD SUITE 225, OVERLAND PARK, KS 66210 • 913-393-0038

Q3 2025 · Filed 2025-11-05
Market Value
$131M
+7.0%
Holdings
97
-1
New Purchases
4
Added To
57
Closed
5
Reduced
13
Top 10 Concentration
38.0%
Turnover
9.3%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
GOOGL 3.89% 2.99% +0.90% $5M
TPL 0.64% 0.00% +0.64% $840K
APH 2.41% 1.98% +0.43% $3M
AAPL 2.87% 2.45% +0.42% $4M
ORLY 3.15% 2.79% +0.36% $4M
VTES 0.34% 0.00% +0.34% $449K
NOC 2.29% 2.00% +0.29% $3M
FNV 1.11% 0.84% +0.26% $1M
MTUM 0.56% 0.40% +0.16% $734K
BRK-B 0.16% 0.00% +0.16% $204K
IEFA 0.16% 0.00% +0.16% $204K
GRMN 1.57% 1.43% +0.15% $2M
GOOG 0.65% 0.52% +0.13% $848K
MO 2.19% 2.06% +0.13% $3M
AMAT 2.02% 1.90% +0.13% $3M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
TTE 0.00% 0.71% -0.71% $0
USMV 9.28% 9.72% -0.44% $12M
NVO 1.26% 1.65% -0.40% $2M
PM 1.82% 2.07% -0.26% $2M
RHS 0.00% 0.20% -0.20% $0
QLTA 0.00% 0.19% -0.19% $0
AMT 0.00% 0.18% -0.18% $0
IJS 0.00% 0.17% -0.17% $0
V 1.64% 1.81% -0.17% $2M
IEI 2.41% 2.57% -0.16% $3M
IJR 0.53% 0.69% -0.16% $697K
AMZN 2.10% 2.22% -0.12% $3M
CARR 0.34% 0.45% -0.11% $444K
VGSH 3.72% 3.82% -0.11% $5M
ADBE 0.70% 0.80% -0.10% $911K

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 35.8%
Technology 26.7%
Industrials 9.0%
Consumer Cyclical 7.7%
Communication Services 5.6%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 28 $45M 34.8%
Large Cap 52 $76M 58.4%
Mid Cap 14 $9M 6.5%
Small Cap 2 $0 0.0%
Micro Cap 1 $456K 0.3%

Portfolio Analytics

Avg Market Cap
$457.1B
Median Market Cap
$84.0B
Avg P/E
25.7
Median P/E
22.5
Avg Dividend Yield
0.02%
Avg Beta
0.81
# Stocks
65
# ETFs / Funds
32

Top Holdings (97 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 USMV 9.28% 127,498 $12M $95.14 $255K +991 +0.8%
2 MOAT 4.28% 56,392 $6M $99.11 $255K -480 -0.8%
3 GOOGL 3.89% 20,926 $5M $243.10 $1M +186 +0.9%
4 VGSH 3.72% 82,526 $5M $58.85 $189K +3,118 +3.9%
5 ORLY 3.15% 38,171 $4M $107.81 $710K +390 +1.0%
6 AAPL 2.87% 14,741 $4M $254.63 $761K +155 +1.1%
7 MA 2.85% 6,550 $4M $568.80 $119K +132 +2.1%
8 MSFT 2.83% 7,133 $4M $517.95 $204K +115 +1.6%
9 JPM 2.67% 11,071 $3M $315.42 $275K -25 -0.2%
10 VTIP 2.44% 62,856 $3M $50.63 $81K +1,167 +1.9%
11 IEI 2.41% 26,334 $3M $119.51 $7K -34 -0.1%
12 APH 2.41% 25,406 $3M $123.75 $729K +951 +3.9%
13 NOC 2.29% 4,920 $3M $609.36 $555K +34 +0.7%
14 MO 2.19% 43,257 $3M $66.06 $342K +357 +0.8%
15 AMZN 2.10% 12,483 $3M $219.57 $34K +147 +1.2%
16 AMAT 2.02% 12,908 $3M $204.74 $327K +258 +2.0%
17 RSP 2.01% 13,810 $3M $189.70 $50K -330 -2.3%
18 PM 1.82% 14,626 $2M $162.20 -$160K +724 +5.2%
19 V 1.64% 6,278 $2M $341.38 -$62K +66 +1.1%
20 TIP 1.57% 18,478 $2M $111.22 $29K +67 +0.4%
21 GRMN 1.57% 8,346 $2M $246.22 $313K — —
22 EFAV 1.50% 23,047 $2M $84.83 $50K +380 +1.7%
23 MNST 1.39% 26,937 $2M $67.31 $142K +254 +0.9%
24 LMT 1.27% 3,324 $2M $499.19 $128K +17 +0.5%
25 NVO 1.26% 29,561 $2M $55.49 -$376K +349 +1.2%
26 META 1.24% 2,213 $2M $734.50 $24K +43 +2.0%
27 ABT 1.24% 12,104 $2M $133.94 -$7K +135 +1.1%
28 ASR 1.24% 5,013 $2M $323.33 $39K +52 +1.1%
29 TJX 1.21% 10,941 $2M $144.54 $248K +145 +1.3%
30 FNV 1.11% 6,492 $1M $222.91 $416K +201 +3.2%
31 TSCO 1.11% 25,446 $1M $56.87 $168K +1,207 +5.0%
32 SPY 1.08% 2,120 $1M $666.04 $97K -9 -0.4%
33 VOO 0.98% 2,099 $1M $612.50 $188K +167 +8.6%
34 DIA 0.98% 2,756 $1M $463.74 $65K +3 +0.1%
35 IJH 0.86% 17,183 $1M $65.26 -$21K -1,241 -6.7%
36 CVX 0.85% 7,134 $1M $155.30 $97K +71 +1.0%
37 AVGO 0.80% 3,161 $1M $329.94 $187K +55 +1.8%
38 MCD 0.78% 3,347 $1M $303.92 $45K +19 +0.6%
39 BIL 0.78% 11,048 $1M $91.75 $5K +51 +0.5%
40 CP 0.77% 13,465 $1M $74.49 -$42K +283 +2.1%
41 IEF 0.75% 10,169 $981K $96.46 $8K +5 +0.1%
42 AXP 0.71% 2,791 $927K $332.18 $36K -4 -0.1%
43 DPZ 0.70% 2,123 $917K $431.73 -$1K +86 +4.2%
44 ADBE 0.70% 2,583 $911K $352.75 -$67K +54 +2.1%
45 GOOG 0.65% 3,482 $848K $243.55 $218K -67 -1.9%
46 TPL 0.64% 900 $840K $933.77 — +900 — NEW
47 BKNG 0.62% 149 $804K $5,399.27 -$58K — —
48 MUSA 0.59% 1,976 $767K $388.35 $27K +155 +8.5%
49 UNP 0.58% 3,210 $759K $236.35 $26K +26 +0.8%
50 CHE 0.57% 1,673 $749K $447.69 -$32K +70 +4.4%
51 MTUM 0.56% 2,862 $734K $256.43 $246K +833 +41.0%
52 IJR 0.53% 5,861 $697K $118.84 -$150K -1,887 -24.4%
53 VIG 0.53% 3,205 $692K $215.80 $71K +171 +5.6%
54 AVUV 0.52% 6,874 $684K $99.53 $195K +1,509 +28.1%
55 PEP 0.49% 4,590 $645K $140.44 $43K +37 +0.8%
56 NVDA 0.47% 3,284 $613K $186.56 $113K +122 +3.9%
57 COP 0.45% 6,253 $591K $94.59 $31K +4 +0.1%
58 QQQ 0.45% 976 $586K $600.24 $48K — —
59 INTU 0.44% 833 $569K $683.17 -$87K — —
60 PG 0.39% 3,295 $506K $153.64 -$31K -75 -2.2%
61 RTX 0.36% 2,795 $468K $167.34 $60K +2 +0.1%
62 QUAL 0.35% 2,348 $457K $194.50 $28K +1 +0.0%
63 SMMV 0.35% 10,594 $456K $43.05 -$94K -2,512 -19.2%
64 IVV 0.35% 681 $456K $669.69 $33K — —
65 ETN 0.35% 1,209 $452K $374.27 $17K -11 -0.9%
66 VTES 0.34% 4,409 $449K $101.91 — +4,409 — NEW
67 CARR 0.34% 7,435 $444K $59.70 -$110K -131 -1.7%
68 SBAC 0.33% 2,237 $432K $193.32 -$80K +53 +2.4%
69 ISRG 0.33% 956 $428K $447.23 -$38K +100 +11.7%
70 ANGL 0.33% 14,354 $427K $29.73 $8K +57 +0.4%
71 IBM 0.32% 1,500 $423K $282.16 -$19K — —
72 BAH 0.29% 3,821 $382K $99.95 -$16K +3 +0.1%
73 FLOT 0.29% 7,443 $380K $51.09 $484 — —
74 CMI 0.29% 897 $379K $422.17 $85K — —
75 GE 0.29% 1,253 $377K $300.83 $86K +122 +10.8%
76 OTIS 0.27% 3,827 $350K $91.43 -$29K +3 +0.1%
77 IWP 0.26% 2,395 $341K $142.42 $9K — —
78 WM 0.25% 1,474 $326K $220.83 $19K +135 +10.1%
79 SDY 0.24% 2,216 $310K $140.07 $10K — —
80 OLED 0.22% 2,004 $288K $143.61 -$21K +4 +0.2%
81 PSX 0.21% 2,060 $280K $136.02 $34K — —
82 NEU 0.21% 334 $277K $827.86 $46K — —
83 AMGN 0.20% 927 $261K $282.06 $3K — —
84 MTD 0.20% 208 $255K $1,227.61 $11K — —
85 ASML 0.19% 262 $254K $968.09 $44K — —
86 TDG 0.18% 174 $229K $1,318.02 $3K +25 +16.8%
87 KO 0.17% 3,436 $228K $66.32 -$15K — —
88 AWK 0.17% 1,611 $224K $139.23 $6K +38 +2.4%
89 UITB 0.17% 4,604 $219K $47.52 $2K — —
90 BRK-B 0.16% 406 $204K $502.74 — +406 — NEW
91 IEFA 0.16% 2,334 $204K $87.31 — +2,334 — NEW
92 BB 0.06% 16,600 $81K $4.88 $5K — —
93 RHS —% — — — -$240K -8,021 -100.0% SOLD
94 AMT —% — — — -$223K -1,008 -100.0% SOLD
95 TTE —% — — — -$867K -14,122 -100.0% SOLD
96 IJS —% — — — -$209K -2,098 -100.0% SOLD
97 QLTA —% — — — -$236K -4,926 -100.0% SOLD

New Positions

SymbolValue% Port
TPL $840K 0.64%
VTES $449K 0.34%
BRK-B $204K 0.16%
IEFA $204K 0.16%

Sold Out Positions

SymbolValue% Port
AMT — —%
TTE — —%
QLTA — —%
IJS — —%
RHS — —%
View SEC EDGAR Filings for Fortune Financial Advisors, LLC →

Sign in to InsiderStreet

You'll also get our free weekly newsletter with
smart money signals, market insights, and alpha ideas.
Unsubscribe anytime.

For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms