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Asset Manager ← All Institutions

Fortune Financial Advisors, LLC

11600 COLLEGE BLVD SUITE 225, OVERLAND PARK, KS 66210 • 913-393-0038

Q3 2025 · Filed 2025-11-05
Market Value
$132M
+7.0%
Holdings
98
-1
New Purchases
4
Added To
58
Closed
5
Reduced
13
Top 10 Concentration
37.6%
Turnover
9.2%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
GOOGL 3.86% 2.97% +0.89% $5M
TPL 0.64% 0.00% +0.64% $840K
APH 2.38% 1.96% +0.42% $3M
AAPL 2.85% 2.43% +0.42% $4M
ORLY 3.12% 2.76% +0.36% $4M
VTES 0.34% 0.00% +0.34% $449K
NOC 2.27% 1.98% +0.29% $3M
FNV 1.10% 0.84% +0.26% $1M
MTUM 0.56% 0.40% +0.16% $734K
BRK-B 0.15% 0.00% +0.15% $204K
IEFA 0.15% 0.00% +0.15% $204K
GRMN 1.56% 1.41% +0.14% $2M
GOOG 0.64% 0.51% +0.13% $848K
MO 2.17% 2.04% +0.13% $3M
AMAT 2.00% 1.88% +0.12% $3M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
TTE 0.00% 0.70% -0.70% $0
USMV 9.20% 9.63% -0.44% $12M
NVO 1.24% 1.64% -0.39% $2M
PM 1.80% 2.05% -0.26% $2M
RHS 0.00% 0.20% -0.20% $0
QLTA 0.00% 0.19% -0.19% $0
AMT 0.00% 0.18% -0.18% $0
IJS 0.00% 0.17% -0.17% $0
V 1.62% 1.79% -0.16% $2M
IEI 2.39% 2.55% -0.16% $3M
IJR 0.53% 0.69% -0.16% $697K
AMZN 2.08% 2.20% -0.12% $3M
CARR 0.34% 0.45% -0.11% $444K
VGSH 3.68% 3.79% -0.10% $5M
VTIP 2.41% 2.52% -0.10% $3M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 35.8%
Technology 26.7%
Industrials 9.0%
Consumer Cyclical 7.7%
Communication Services 5.6%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 29 $44M 33.1%
Large Cap 54 $81M 61.4%
Mid Cap 11 $6M 4.8%
Small Cap 3 $449K 0.3%
Micro Cap 1 $456K 0.3%

Portfolio Analytics

Avg Market Cap
$441.8B
Median Market Cap
$87.7B
Avg P/E
28.2
Median P/E
25.6
Avg Dividend Yield
0.02%
Avg Beta
0.83
# Stocks
66
# ETFs / Funds
32

Top Holdings (98 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 USMV 9.20% 127,498 $12M $95.14 $255K +991 +0.8%
2 MOAT 4.24% 56,392 $6M $99.11 $255K -480 -0.8%
3 GOOGL 3.86% 20,926 $5M $243.10 $1M +186 +0.9%
4 VGSH 3.68% 82,526 $5M $58.85 $189K +3,118 +3.9%
5 ORLY 3.12% 38,171 $4M $107.81 $710K +390 +1.0%
6 AAPL 2.85% 14,741 $4M $254.63 $761K +155 +1.1%
7 MA 2.82% 6,550 $4M $568.80 $119K +132 +2.1%
8 MSFT 2.80% 7,133 $4M $517.95 $204K +115 +1.6%
9 JPM 2.65% 11,071 $3M $315.42 $275K -25 -0.2%
10 VTIP 2.41% 62,856 $3M $50.63 $81K +1,167 +1.9%
11 IEI 2.39% 26,334 $3M $119.51 $7K -34 -0.1%
12 APH 2.38% 25,406 $3M $123.75 $729K +951 +3.9%
13 NOC 2.27% 4,920 $3M $609.36 $555K +34 +0.7%
14 MO 2.17% 43,257 $3M $66.06 $342K +357 +0.8%
15 AMZN 2.08% 12,483 $3M $219.57 $34K +147 +1.2%
16 AMAT 2.00% 12,908 $3M $204.74 $327K +258 +2.0%
17 RSP 1.99% 13,810 $3M $189.70 $50K -330 -2.3%
18 PM 1.80% 14,626 $2M $162.20 -$160K +724 +5.2%
19 V 1.62% 6,278 $2M $341.38 -$62K +66 +1.1%
20 TIP 1.56% 18,478 $2M $111.22 $29K +67 +0.4%
21 GRMN 1.56% 8,346 $2M $246.22 $313K
22 STE 1.51% 8,029 $2M $247.44 $86K +117 +1.5%
23 EFAV 1.48% 23,047 $2M $84.83 $50K +380 +1.7%
24 MNST 1.37% 26,937 $2M $67.31 $142K +254 +0.9%
25 LMT 1.26% 3,324 $2M $499.19 $128K +17 +0.5%
26 NVO 1.24% 29,561 $2M $55.49 -$376K +349 +1.2%
27 META 1.23% 2,213 $2M $734.50 $24K +43 +2.0%
28 ABT 1.23% 12,104 $2M $133.94 -$7K +135 +1.1%
29 ASR 1.23% 5,013 $2M $323.33 $39K +52 +1.1%
30 TJX 1.20% 10,941 $2M $144.54 $248K +145 +1.3%
31 FNV 1.10% 6,492 $1M $222.91 $416K +201 +3.2%
32 TSCO 1.10% 25,446 $1M $56.87 $168K +1,207 +5.0%
33 SPY 1.07% 2,120 $1M $666.04 $97K -9 -0.4%
34 VOO 0.97% 2,099 $1M $612.50 $188K +167 +8.6%
35 DIA 0.97% 2,756 $1M $463.74 $65K +3 +0.1%
36 IJH 0.85% 17,183 $1M $65.26 -$21K -1,241 -6.7%
37 CVX 0.84% 7,134 $1M $155.30 $97K +71 +1.0%
38 AVGO 0.79% 3,161 $1M $329.94 $187K +55 +1.8%
39 MCD 0.77% 3,347 $1M $303.92 $45K +19 +0.6%
40 BIL 0.77% 11,048 $1M $91.75 $5K +51 +0.5%
41 IEF 0.74% 10,169 $981K $96.46 $8K +5 +0.1%
42 AXP 0.70% 2,791 $927K $332.18 $36K -4 -0.1%
43 DPZ 0.69% 2,123 $917K $431.73 -$1K +86 +4.2%
44 ADBE 0.69% 2,583 $911K $352.75 -$67K +54 +2.1%
45 GOOG 0.64% 3,482 $848K $243.55 $218K -67 -1.9%
46 TPL 0.64% 900 $840K $933.77 +900 NEW
47 BKNG 0.61% 149 $804K $5,399.27 -$58K
48 MUSA 0.58% 1,976 $767K $388.35 $27K +155 +8.5%
49 UNP 0.58% 3,210 $759K $236.35 $26K +26 +0.8%
50 CHE 0.57% 1,673 $749K $447.69 -$32K +70 +4.4%
51 MTUM 0.56% 2,862 $734K $256.43 $246K +833 +41.0%
52 IJR 0.53% 5,861 $697K $118.84 -$150K -1,887 -24.4%
53 VIG 0.52% 3,205 $692K $215.80 $71K +171 +5.6%
54 AVUV 0.52% 6,874 $684K $99.53 $195K +1,509 +28.1%
55 PEP 0.49% 4,590 $645K $140.44 $43K +37 +0.8%
56 NVDA 0.46% 3,284 $613K $186.56 $113K +122 +3.9%
57 COP 0.45% 6,253 $591K $94.59 $31K +4 +0.1%
58 QQQ 0.44% 976 $586K $600.24 $48K
59 INTU 0.43% 833 $569K $683.17 -$87K
60 PG 0.38% 3,295 $506K $153.64 -$31K -75 -2.2%
61 RTX 0.35% 2,795 $468K $167.34 $60K +2 +0.1%
62 QUAL 0.35% 2,348 $457K $194.50 $28K +1 +0.0%
63 SMMV 0.35% 10,594 $456K $43.05 -$94K -2,512 -19.2%
64 IVV 0.35% 681 $456K $669.69 $33K
65 ETN 0.34% 1,209 $452K $374.27 $17K -11 -0.9%
66 VTES 0.34% 4,409 $449K $101.91 +4,409 NEW
67 CARR 0.34% 7,435 $444K $59.70 -$110K -131 -1.7%
68 SBAC 0.33% 2,237 $432K $193.32 -$80K +53 +2.4%
69 ISRG 0.32% 956 $428K $447.23 -$38K +100 +11.7%
70 ANGL 0.32% 14,354 $427K $29.73 $8K +57 +0.4%
71 IBM 0.32% 1,500 $423K $282.16 -$19K
72 BAH 0.29% 3,821 $382K $99.95 -$16K +3 +0.1%
73 FLOT 0.29% 7,443 $380K $51.09 $484
74 CMI 0.29% 897 $379K $422.17 $85K
75 GE 0.29% 1,253 $377K $300.83 $86K +122 +10.8%
76 OTIS 0.27% 3,827 $350K $91.43 -$29K +3 +0.1%
77 IWP 0.26% 2,395 $341K $142.42 $9K
78 WM 0.25% 1,474 $326K $220.83 $19K +135 +10.1%
79 SDY 0.24% 2,216 $310K $140.07 $10K
80 OLED 0.22% 2,004 $288K $143.61 -$21K +4 +0.2%
81 PSX 0.21% 2,060 $280K $136.02 $34K
82 NEU 0.21% 334 $277K $827.86 $46K
83 HON 0.20% 1,277 $269K $210.43 -$28K +3 +0.2%
84 AMGN 0.20% 927 $261K $282.06 $3K
85 MTD 0.19% 208 $255K $1,227.61 $11K
86 ASML 0.19% 262 $254K $968.09 $44K
87 TDG 0.17% 174 $229K $1,318.02 $3K +25 +16.8%
88 KO 0.17% 3,436 $228K $66.32 -$15K
89 AWK 0.17% 1,611 $224K $139.23 $6K +38 +2.4%
90 UITB 0.17% 4,604 $219K $47.52 $2K
91 BRK-B 0.15% 406 $204K $502.74 +406 NEW
92 IEFA 0.15% 2,334 $204K $87.31 +2,334 NEW
93 BB 0.06% 16,600 $81K $4.88 $5K
94 QLTA —% -$236K -4,926 -100.0% SOLD
95 TTE —% -$867K -14,122 -100.0% SOLD
96 AMT —% -$223K -1,008 -100.0% SOLD
97 RHS —% -$240K -8,021 -100.0% SOLD
98 IJS —% -$209K -2,098 -100.0% SOLD

New Positions

SymbolValue% Port
TPL $840K 0.64%
VTES $449K 0.34%
BRK-B $204K 0.15%
IEFA $204K 0.15%

Sold Out Positions

SymbolValue% Port
AMT —%
TTE —%
IJS —%
QLTA —%
RHS —%
View SEC EDGAR Filings for Fortune Financial Advisors, LLC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms