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Asset Manager ← All Institutions

Elser Financial Planning, Inc

8900 KEYSTONE CROSSING SUITE 450, INDIANAPOLIS, IN 46240 • 3177315615

Q4 2025 · Filed 2026-01-15
Market Value
$137M
+67.5%
Holdings
80
-53
New Purchases
13
Added To
29
Closed
2
Reduced
16
Top 10 Concentration
68.4%
Turnover
18.8%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
DFGX 24.39% 0.00% +24.39% $33M
BRC 1.55% 0.00% +1.55% $2M
KO 0.82% 0.00% +0.82% $1M
BITW 0.68% 0.00% +0.68% $932K
LLY 20.55% 19.88% +0.68% $28M
WRB 0.41% 0.00% +0.41% $560K
GLD 0.30% 0.00% +0.30% $413K
BAC 0.23% 0.00% +0.23% $315K
SPLG 0.21% 0.00% +0.21% $292K
MU 0.21% 0.00% +0.21% $285K
SPSB 0.21% 0.00% +0.21% $283K
SHEL 0.18% 0.00% +0.18% $244K
LBRDK 0.17% 0.00% +0.17% $230K
PFE 0.16% 0.00% +0.16% $223K
WMT 0.44% 0.30% +0.14% $605K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
VOO 4.14% 6.75% -2.61% $6M
AAPL 5.42% 7.89% -2.47% $7M
SCHX 2.66% 4.40% -1.74% $4M
BRO 1.72% 3.37% -1.65% $2M
VB 1.63% 3.20% -1.56% $2M
SCHA 2.17% 3.67% -1.51% $3M
DFUS 2.31% 3.78% -1.47% $3M
VTEB 2.60% 4.02% -1.42% $4M
SCHB 2.02% 3.32% -1.31% $3M
SCHF 1.64% 2.68% -1.05% $2M
MSFT 2.13% 3.12% -0.99% $3M
QTEC 0.97% 1.65% -0.68% $1M
DFCF 0.95% 1.59% -0.65% $1M
JNJ 1.29% 1.93% -0.64% $2M
DFAS 0.99% 1.63% -0.64% $1M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 96.7%
Healthcare 1.5%
Technology 0.7%
Industrials 0.3%
Consumer Defensive 0.3%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 27 $58M 42.1%
Large Cap 44 $40M 29.2%
Mid Cap 6 $5M 3.3%
Small Cap 3 $35M 25.4%

Portfolio Analytics

Avg Market Cap
$348.3B
Median Market Cap
$117.5B
Avg P/E
26.6
Median P/E
25.6
Avg Dividend Yield
0.02%
Avg Beta
0.87
# Stocks
47
# ETFs / Funds
33

Top Holdings (80 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 DFGX 24.39% 635,207 $33M $52.64 +635,207 NEW
2 LLY 20.55% 26,222 $28M $1,074.68 $12M +6,374 +32.1%
3 AAPL 5.42% 27,352 $7M $271.86 $977K +2,234 +8.9%
4 VOO 4.14% 9,052 $6M $627.14 $154K +75 +0.8%
5 SCHX 2.66% 135,471 $4M $26.91 $46K -371 -0.3%
6 VTEB 2.60% 70,909 $4M $50.29 $274K +5,063 +7.7%
7 DFUS 2.31% 42,766 $3M $74.17 $74K
8 SCHA 2.17% 104,335 $3M $28.48 -$35K -2,747 -2.6%
9 MSFT 2.13% 6,036 $3M $483.65 $362K +1,077 +21.7%
10 SCHB 2.02% 105,347 $3M $26.23 $42K
11 BRO 1.72% 29,533 $2M $79.70 -$406K +4 +0.0%
12 SCHF 1.64% 93,304 $2M $24.04 $48K +2
13 VB 1.63% 8,681 $2M $257.95 -$378K -1,521 -14.9%
14 BRC 1.55% 4,217 $2M $502.65 +4,217 NEW
15 AMZN 1.37% 8,142 $2M $230.82 $431K +1,632 +25.1%
16 JNJ 1.29% 8,520 $2M $206.95 $182K +20 +0.2%
17 UNP 1.16% 6,882 $2M $231.30 $729K +3,202 +87.0%
18 DFAS 0.99% 19,467 $1M $69.67 $24K
19 QTEC 0.97% 5,783 $1M $230.21 -$21K
20 DFCF 0.95% 30,469 $1M $42.56 -$6K
21 KO 0.82% 16,143 $1M $69.91 +16,143 NEW
22 SCHG 0.77% 32,234 $1M $32.62 $16K +47 +0.1%
23 BITW 0.68% 15,861 $932K $58.76 +15,861 NEW
24 VEA 0.67% 14,659 $916K $62.47 -$7K -591 -3.9%
25 VIG 0.59% 3,652 $803K $219.78 $10K
26 CAT 0.53% 1,279 $733K $572.87 $80K -51 -3.8%
27 DFAX 0.53% 22,303 $730K $32.73 $30K
28 PG 0.50% 4,787 $686K $143.31 $2K +291 +6.5%
29 NSC 0.50% 2,359 $681K $288.72 -$22K +3 +0.1%
30 CVX 0.49% 4,369 $666K $152.43 $303K +2,001 +84.5%
31 APH 0.48% 4,910 $664K $135.14 $57K
32 SCHE 0.46% 19,374 $634K $32.75 -$23K -149 -0.8%
33 WMT 0.44% 5,433 $605K $111.41 $362K +3,040 +127.0%
34 VTV 0.43% 3,121 $596K $190.97 $32K +97 +3.2%
35 WRB 0.41% 4,792 $560K $116.76 +4,792 NEW
36 ALL 0.37% 2,433 $507K $208.18 $183K +895 +58.2%
37 PEP 0.36% 3,470 $498K $143.52 $4K -1 -0.0%
38 VTI 0.36% 1,460 $490K $335.29 $9K +3 +0.2%
39 IVV 0.34% 688 $471K $684.94 $9K
40 SYK 0.32% 1,249 $439K $351.47 -$21K -7 -0.6%
41 LOW 0.32% 1,799 $434K $241.16 -$11K -1 -0.1%
42 CSX 0.30% 11,484 $416K $36.25 $8K +14 +0.1%
43 QQQ 0.30% 676 $415K $614.45 -$107K -187 -21.7%
44 GLD 0.30% 1,043 $413K $396.31 +1,043 NEW
45 VTES 0.29% 3,945 $401K $101.57 $186K +1,828 +86.3%
46 DFIV 0.28% 7,789 $389K $49.90 $29K
47 VWO 0.28% 7,022 $377K $53.76 -$3K +58 +0.8%
48 CL 0.27% 4,627 $366K $79.02 $4K +5 +0.1%
49 DFUV 0.25% 7,327 $341K $46.59 $14K
50 SCHH 0.25% 16,109 $337K $20.89 -$66K -2,659 -14.2%
51 TSM 0.23% 1,056 $321K $303.89 $17K
52 VEU 0.23% 4,327 $318K $73.56 $8K +25 +0.6%
53 BAC 0.23% 5,725 $315K $55.00 +5,725 NEW
54 ANTM 0.23% 894 $313K $350.56 $23K +41 +4.8%
55 EFA 0.22% 3,163 $304K $96.03 $6K
56 QCOM 0.22% 1,760 $301K $171.05 $4K +1 +0.1%
57 INTU 0.22% 446 $296K $663.05 -$9K
58 SPLG 0.21% 3,646 $292K $80.22 +3,646 NEW
59 ABT 0.21% 2,317 $290K $125.29 -$20K -13 -0.6%
60 R 0.21% 1,515 $290K $191.39 $1K
61 MCD 0.21% 934 $286K $305.77 -$49K -181 -16.2%
62 MU 0.21% 997 $285K $285.41 +997 NEW
63 MAR 0.21% 914 $284K $310.24 $40K
64 SPSB 0.21% 9,362 $283K $30.20 +9,362 NEW
65 TJX 0.18% 1,636 $251K $153.61 $18K
66 RTX 0.18% 1,351 $248K $183.40 $37K +84 +6.6%
67 KR 0.18% 3,951 $247K $62.48 -$228K -3,198 -44.7%
68 SHEL 0.18% 3,318 $244K $73.48 +3,318 NEW
69 HD 0.18% 704 $242K $344.11 -$43K -17 -2.4%
70 EPD 0.18% 7,488 $240K $32.06 $5K
71 PH 0.17% 271 $238K $878.96 $33K
72 CBSH 0.17% 4,531 $237K $52.34 -$17K +215 +5.0%
73 TXN 0.17% 1,335 $232K $173.49 -$20K -47 -3.4%
74 LBRDK 0.17% 31,650 $230K $7.28 +31,650 NEW
75 VTIP 0.17% 4,653 $230K $49.46 -$3K
76 INTC 0.17% 6,165 $227K $36.90 -$1K +39 +0.6%
77 PFE 0.16% 8,962 $223K $24.90 +8,962 NEW
78 LMT 0.16% 458 $222K $484.00 -$7K +1 +0.2%
79 NVO —% -$218K -3,714 -100.0% SOLD
80 SPXC —% -$283K -9,362 -100.0% SOLD

New Positions

SymbolValue% Port
DFGX $33M 24.39%
BRC $2M 1.55%
KO $1M 0.82%
BITW $932K 0.68%
WRB $560K 0.41%
GLD $413K 0.30%
BAC $315K 0.23%
SPLG $292K 0.21%
MU $285K 0.21%
SPSB $283K 0.21%
SHEL $244K 0.18%
LBRDK $230K 0.17%
PFE $223K 0.16%

Sold Out Positions

SymbolValue% Port
SPXC —%
NVO —%
View SEC EDGAR Filings for Elser Financial Planning, Inc →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms