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Asset Manager ← All Institutions

Elser Financial Planning, Inc

8900 KEYSTONE CROSSING SUITE 450, INDIANAPOLIS, IN 46240 • 3177315615

Q4 2025 · Filed 2026-01-15
Market Value
$138M
+66.6%
Holdings
82
-54
New Purchases
13
Added To
30
Closed
2
Reduced
17
Top 10 Concentration
67.8%
Turnover
18.3%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
DFGX 24.18% 0.00% +24.18% $33M
BRC 1.53% 0.00% +1.53% $2M
KO 0.82% 0.00% +0.82% $1M
LLY 20.38% 19.61% +0.77% $28M
BITW 0.67% 0.00% +0.67% $932K
WRB 0.40% 0.00% +0.40% $560K
GLD 0.30% 0.00% +0.30% $413K
BAC 0.23% 0.00% +0.23% $315K
SPYM 0.21% 0.00% +0.21% $292K
MU 0.21% 0.00% +0.21% $285K
SPSB 0.20% 0.00% +0.20% $283K
SHEL 0.18% 0.00% +0.18% $244K
LBRDK 0.17% 0.00% +0.17% $230K
PFE 0.16% 0.00% +0.16% $223K
WMT 0.44% 0.29% +0.14% $605K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
VOO 4.11% 6.65% -2.55% $6M
AAPL 5.38% 7.78% -2.40% $7M
SCHX 2.64% 4.34% -1.70% $4M
BRO 1.70% 3.32% -1.62% $2M
VB 1.62% 3.15% -1.53% $2M
SCHA 2.15% 3.62% -1.47% $3M
DFUS 2.29% 3.73% -1.44% $3M
VTEB 2.58% 3.97% -1.39% $4M
SCHB 2.00% 3.28% -1.28% $3M
SCHF 1.62% 2.64% -1.02% $2M
MSFT 2.11% 3.08% -0.97% $3M
QTEC 0.96% 1.63% -0.67% $1M
DFCF 0.94% 1.57% -0.63% $1M
JNJ 1.28% 1.90% -0.63% $2M
DFAS 0.98% 1.61% -0.62% $1M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 96.7%
Healthcare 1.5%
Technology 0.7%
Industrials 0.3%
Consumer Defensive 0.3%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 25 $57M 41.5%
Large Cap 46 $41M 29.5%
Mid Cap 8 $5M 3.7%
Small Cap 3 $35M 25.4%

Portfolio Analytics

Avg Market Cap
$383.4B
Median Market Cap
$110.1B
Avg P/E
24.1
Median P/E
22.5
Avg Dividend Yield
0.02%
Avg Beta
0.84
# Stocks
47
# ETFs / Funds
35

Top Holdings (82 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 DFGX 24.18% 635,207 $33M $52.64 — +635,207 — NEW
2 LLY 20.38% 26,222 $28M $1,074.68 $12M +6,374 +32.1%
3 AAPL 5.38% 27,352 $7M $271.86 $977K +2,234 +8.9%
4 VOO 4.11% 9,052 $6M $627.14 $154K +75 +0.8%
5 SCHX 2.64% 135,471 $4M $26.91 $46K -371 -0.3%
6 VTEB 2.58% 70,909 $4M $50.29 $274K +5,063 +7.7%
7 DFUS 2.29% 42,766 $3M $74.17 $74K — —
8 SCHA 2.15% 104,335 $3M $28.48 -$35K -2,747 -2.6%
9 MSFT 2.11% 6,036 $3M $483.65 $362K +1,077 +21.7%
10 SCHB 2.00% 105,347 $3M $26.23 $42K — —
11 BRO 1.70% 29,533 $2M $79.70 -$406K +4 +0.0%
12 SCHF 1.62% 93,304 $2M $24.04 $48K +2 —
13 VB 1.62% 8,681 $2M $257.95 -$378K -1,521 -14.9%
14 BRC 1.53% 4,217 $2M $502.65 — +4,217 — NEW
15 AMZN 1.36% 8,142 $2M $230.82 $431K +1,632 +25.1%
16 JNJ 1.28% 8,520 $2M $206.95 $182K +20 +0.2%
17 UNP 1.15% 6,882 $2M $231.30 $729K +3,202 +87.0%
18 DFAS 0.98% 19,467 $1M $69.67 $24K — —
19 QTEC 0.96% 5,783 $1M $230.21 -$21K — —
20 DFCF 0.94% 30,469 $1M $42.56 -$6K — —
21 KO 0.82% 16,143 $1M $69.91 — +16,143 — NEW
22 SCHG 0.76% 32,234 $1M $32.62 $16K +47 +0.1%
23 BITW 0.67% 15,861 $932K $58.76 — +15,861 — NEW
24 VEA 0.66% 14,659 $916K $62.47 -$7K -591 -3.9%
25 VIG 0.58% 3,652 $803K $219.78 $10K — —
26 CAT 0.53% 1,279 $733K $572.87 $80K -51 -3.8%
27 DFAX 0.53% 22,303 $730K $32.73 $30K — —
28 VTEI 0.51% 7,008 $707K $100.84 $57K +522 +8.1%
29 PG 0.50% 4,787 $686K $143.31 $2K +291 +6.5%
30 NSC 0.49% 2,359 $681K $288.72 -$22K +3 +0.1%
31 CVX 0.48% 4,369 $666K $152.43 $303K +2,001 +84.5%
32 APH 0.48% 4,910 $664K $135.14 $57K — —
33 SCHE 0.46% 19,374 $634K $32.75 -$23K -149 -0.8%
34 WMT 0.44% 5,433 $605K $111.41 $362K +3,040 +127.0%
35 VTV 0.43% 3,121 $596K $190.97 $32K +97 +3.2%
36 WRB 0.40% 4,792 $560K $116.76 — +4,792 — NEW
37 ALL 0.37% 2,433 $507K $208.18 $183K +895 +58.2%
38 PEP 0.36% 3,470 $498K $143.52 $4K -1 -0.0%
39 VTI 0.35% 1,460 $490K $335.29 $9K +3 +0.2%
40 IVV 0.34% 688 $471K $684.94 $9K — —
41 VTEC 0.33% 4,603 $461K $100.26 -$14K -180 -3.8%
42 SYK 0.32% 1,249 $439K $351.47 -$21K -7 -0.6%
43 LOW 0.31% 1,799 $434K $241.16 -$11K -1 -0.1%
44 CSX 0.30% 11,484 $416K $36.25 $8K +14 +0.1%
45 QQQ 0.30% 676 $415K $614.45 -$107K -187 -21.7%
46 GLD 0.30% 1,043 $413K $396.31 — +1,043 — NEW
47 VTES 0.29% 3,945 $401K $101.57 $186K +1,828 +86.3%
48 DFIV 0.28% 7,789 $389K $49.90 $29K — —
49 VWO 0.27% 7,022 $377K $53.76 -$3K +58 +0.8%
50 CL 0.26% 4,627 $366K $79.02 $4K +5 +0.1%
51 DFUV 0.25% 7,327 $341K $46.59 $14K — —
52 SCHH 0.24% 16,109 $337K $20.89 -$66K -2,659 -14.2%
53 TSM 0.23% 1,056 $321K $303.89 $17K — —
54 VEU 0.23% 4,327 $318K $73.56 $8K +25 +0.6%
55 BAC 0.23% 5,725 $315K $55.00 — +5,725 — NEW
56 ANTM 0.23% 894 $313K $350.56 $23K +41 +4.8%
57 EFA 0.22% 3,163 $304K $96.03 $6K — —
58 QCOM 0.22% 1,760 $301K $171.05 $4K +1 +0.1%
59 INTU 0.21% 446 $296K $663.05 -$9K — —
60 SPYM 0.21% 3,646 $292K $80.22 — +3,646 — NEW
61 ABT 0.21% 2,317 $290K $125.29 -$20K -13 -0.6%
62 R 0.21% 1,515 $290K $191.39 $1K — —
63 MCD 0.21% 934 $286K $305.77 -$49K -181 -16.2%
64 MU 0.21% 997 $285K $285.41 — +997 — NEW
65 MAR 0.21% 914 $284K $310.24 $40K — —
66 SPSB 0.20% 9,362 $283K $30.20 — +9,362 — NEW
67 TJX 0.18% 1,636 $251K $153.61 $18K — —
68 RTX 0.18% 1,351 $248K $183.40 $37K +84 +6.6%
69 KR 0.18% 3,951 $247K $62.48 -$228K -3,198 -44.7%
70 SHEL 0.18% 3,318 $244K $73.48 — +3,318 — NEW
71 HD 0.18% 704 $242K $344.11 -$43K -17 -2.4%
72 EPD 0.17% 7,488 $240K $32.06 $5K — —
73 PH 0.17% 271 $238K $878.96 $33K — —
74 CBSH 0.17% 4,531 $237K $52.34 -$17K +215 +5.0%
75 TXN 0.17% 1,335 $232K $173.49 -$20K -47 -3.4%
76 LBRDK 0.17% 31,650 $230K $7.28 — +31,650 — NEW
77 VTIP 0.17% 4,653 $230K $49.46 -$3K — —
78 INTC 0.16% 6,165 $227K $36.90 -$1K +39 +0.6%
79 PFE 0.16% 8,962 $223K $24.90 — +8,962 — NEW
80 LMT 0.16% 458 $222K $484.00 -$7K +1 +0.2%
81 SPXC —% — — — -$283K -9,362 -100.0% SOLD
82 NVO —% — — — -$218K -3,714 -100.0% SOLD

New Positions

SymbolValue% Port
DFGX $33M 24.18%
BRC $2M 1.53%
KO $1M 0.82%
BITW $932K 0.67%
WRB $560K 0.40%
GLD $413K 0.30%
BAC $315K 0.23%
SPYM $292K 0.21%
MU $285K 0.21%
SPSB $283K 0.20%
SHEL $244K 0.18%
LBRDK $230K 0.17%
PFE $223K 0.16%

Sold Out Positions

SymbolValue% Port
SPXC — —%
NVO — —%
View SEC EDGAR Filings for Elser Financial Planning, Inc →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms