— Know what they know.
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Not Investment Advice

AAPL

NASDAQ · USD
Apple Inc.
Technology · Consumer Electronics
CEO John Ternus Employees 166,000 R&D / revenue 8.3%
Last price
$343.46+0.43%last session
Market cap
$5.01T
P/E (TTM)
39.2x
From 52w high
−1.3%
From 52w low
+41.1%
1-year return
+39.3%
RSI 14 · vs SMA200
62.1 · +17.6%
IS score
84.8/ 100
Factor model across 8 sub-scores, ranked against 3,010 US stocks. Describes the business, not the outlook.
Download full factsheet (PDF)

One year, rebased to 100

AAPL   SPY   XLK (sector ETF) · weekly closes
90100110120130140Jan 26Apr 26Jul 26Oct 26AAPL 139XLK 129SPY 116

Score DNA

Each bar is a 0-100 score within the scored universe
95
Profitability
85
Growth
41
Value
90
Momentum
100
Risk (safety)
90
Quality
73
Balance sheet
74
Earnings quality

Flags

Strengths
✓ Piotroski 8+✓ Congress buying
Warnings
None of the computed warning flags fires for AAPL (Altman, Beneish, accruals, FCF, dilution).
Observations
Moat model: Narrow, Efficient ScalePiotroski 9 / 9Altman Z 11.7Beta 1.083 of 4 smart-money sources active

Smart-money strip

Each disclosure source on its own window. Filings coinciding is not coordination.
INSForm 4 · 180 days
Insider open-market buys
0
26 open-market sales, $181.3M
Form 144 notices (12m): 12, $164.3M proposed, not confirmed sales
CONGSTOCK Act · 180 days
Congressional purchases
21
Last disclosed purchase 2026-09-08
Members disclose in ranges, 30-45 days after the trade
13F13F · quarter to 2026-06-30
Net change in institutional holders
+36
203 new holders, 92 closed
6,162 filers hold 66.6% · 2,602 added, 2,961 trimmed
ETFETF holdings · 30 days
Net funds accumulating
+224
2,700 funds adding shares
2,476 funds trimming · counts of funds, not dollars
DARKFINRA · daily
Short-sale share of off-exchange volume
57.6%
20-day avg 51.5%, 50-day avg 49.0%
Latest 6.1 pp over its 20-day average · a flow, not short interest

Key financials · FY2025

USD, fiscal year. Stock-based compensation is non-cash; shown against FCF.
Income statement
Revenue$416.2B
Revenue growth YoY+6.4%
Gross margin46.9%
Operating income$133.1B
Operating margin32.0%
Net income$112.0B
Net margin26.9%
EPS (diluted)$7.46
Cash flow
Operating cash flow$111.5B
Capital expenditure$12.7B
Free cash flow$98.8B
FCF conversion (FCF / OCF)88.6%
Stock-based compensation$12.9B
FCF less SBC$85.9B
Buybacks$90.7B
Dividends$15.4B
Balance sheet & returns
Cash & short-term investments$54.7B
Total debt$98.7B
Net debt$44.0B
Shareholders' equity$73.7B
Goodwill & intangibles$0
Debt / equity0.78
ROE (TTM)137.2%
ROIC (TTM)51.9%
Operating margin by fiscal year
29.8%FY202130.3%FY202229.8%FY202331.5%FY202432.0%FY2025
Revenue $365.8B (FY2021) to $416.2B (FY2025), a 3.3% CAGR.

Valuation

P/E (TTM)39.2x
EV / EBITDA30.0x
Price / sales10.74x
Price / FCF36.7x
FCF yield2.73%
Buyback yield1.81%
SBC / revenue2.9%
Price / book46.93x
Forward P/E FY202735.8x
Forward P/E FY202832.2x
Forward multiples divide today's price by Street EPS estimates. Street mean target $337.62 across 14 analysts last quarter is theirs, not ours.

AAPL vs industry median

48 companies in Consumer Electronics
Gross margin 48.7% 27.1% Operating margin 33.2% -3.6% Net margin 27.6% -14.5% ROIC 51.9% 3.4%
AAPL (TTM)Industry median Asset turnover 1.22 vs industry 0.79 · financial leverage 3.56

Earnings delivery

Next report 2026-11-02 · consensus EPS $1.99
100%
beat rate, 12 of 12 quarters
+4.1%
median EPS surprise
12
longest beat streak
+5+4+1+4+2+2+1+9+7+7+3+7
EPS surprise in % vs the consensus at the time, oldest (left) to newest, 2023-11-02 to 2026-07-30. Bars cap at ±60%.

Peers

Market-cap band, not the industry cohort above
CompanyMkt capP/EROENet marginRev growth12m return
AAPL Apple Inc. $5.01T39.2x137.2%27.6%+6.4% +39.3%
NVDA NVIDIA Corporation $5.16T26.9x117.2%62.0%+83.4% +18.1%
MSFT Microsoft Corporation $3.93T29.4x34.0%39.7%+17.8% +4.3%
AVGO Broadcom Inc. $1.57T40.8x44.2%44.2%+48.7% −7.2%
MU Micron Technology, Inc. $994.3B11.7x88.3%69.5%+256.3% +333.9%
AMD Advanced Micro Devices, Inc. $863.2B134.2x10.1%19.9%+39.5% —
INTC Intel Corp. $475.0Bn/m-12.2%-68.4%+7.5% —
PLTR Palantir Technologies Inc. $428.0B147.6x38.4%54.9%+78.9% —
12-month window: SPY +15.9%, sector ETF XLK +29.0%. Past returns describe history only.

Recent 8-K filings

2026-09-01Officer/Director Change
2026-07-30Earnings Release; Exhibits
2026-04-30Earnings Release; Exhibits
2026-04-20Officer/Director Change
2026-02-24Submission of Matters to a Vote of Security Holders; Financial Statements and Exhibits
2026-01-29Results of Operations and Financial Condition; Financial Statements and Exhibits

Context

Shares outstanding14,594,180,000
Free float99.8%
Institutional ownership66.6%
Beta1.08
Dividend yield0.31%
Last dividend$0.27 on 2026-08-10
50 / 200-day average$325.08 / $292.11
Mega-cap Technology median P/E33.1x

Full factsheet

The PDF carries everything on this page plus the cash-allocation waterfall, Form 144 notices, 13F holder detail, dark-pool and short-flow history, seasonality and the moat assessment (Narrow).

Read it in the browser Download (PDF)

All fundamentals · 140 measures in 13 categories

Percentile = where AAPL sits among 2 scored companies in Consumer Electronics (0 = lowest value, 100 = highest). It is a position, not a grade.
ValuationProfitability (TTM)Returns on capitalGrowthMargin history & stabilityLiquidity (latest quarter)Leverage & solvency (latest quarter)EfficiencyCash flow & earnings qualityDividends & buybacksScores & forensic checksPer shareSize (TTM)

Valuation

MeasureAAPLIndustry medianIndustry percentileSector median
P/E (TTM) 38.9x — 32.0x
PEG (P/E ÷ 3-yr EPS CAGR) 2.92 — 1.36
Price / sales 10.7x — 3.9x
Price / book 46.6x — 4.4x
Price / tangible book 48.0x — 8.8x
Price / free cash flow 36.7x — 20.3x
Price / operating cash flow 34.2x — 17.9x
Enterprise value $5.03T — $5.5B
EV / sales 10.8x — 4.1x
EV / EBITDA 29.9x — 18.9x
EV / EBIT 32.4x — 26.7x
EV / free cash flow 36.8x — 21.9x
Earnings yield 2.6% — 2.0%
FCF yield 2.7% — 3.3%
Operating cash flow yield 2.9% — 4.4%
Graham number (per share) $37.86 — $28.08

Profitability (TTM)

MeasureAAPLIndustry medianIndustry percentileSector median
Gross margin 48.7% — 55.7%
EBITDA margin 36.1% — 13.7%
Operating margin 33.2% — 8.2%
EBIT margin 33.3% — 8.6%
Net margin 27.6% — 5.7%
NOPAT margin 27.4% — 7.0%
FCF margin 29.3% — 15.0%
Operating cash flow margin 31.4% — 18.4%
R&D / revenue 9.2% — 12.9%
SG&A / revenue 6.3% — 25.6%
Stock comp / revenue 2.9% — 4.4%
Effective tax rate 17.3% — 21.0%

Returns on capital

MeasureAAPLIndustry medianIndustry percentileSector median
ROE (on average equity) 148.8% — 9.4%
ROA 36.1% — 4.1%
ROIC 98.9% — 9.0%
ROCE 66.4% — 8.6%
Return on tangible assets 43.5% — 5.9%
Cash ROIC (OCF / invested capital) 113.4% — 20.7%
Gross profitability (GP / assets) 59.3% — 30.0%
ROIC, 3-yr average 81.3% — 7.4%
ROIC, 5-yr average 87.6% — 7.9%
ROE, 5-yr average 150.4% — 6.9%
Incremental ROIC 189.2% — 15.3%

Growth

MeasureAAPLIndustry medianIndustry percentileSector median
Revenue growth (TTM YoY) 14.2% — 14.3%
Revenue growth (QoQ) -1.6% — 6.6%
Revenue CAGR, 3 yr 6.7% — 9.6%
Revenue CAGR, 5 yr 6.1% — 11.5%
Gross profit CAGR, 3 yr 10.8% — 10.9%
Operating income CAGR, 3 yr 11.3% — 11.3%
Net income growth (TTM YoY) 29.9% — 21.6%
Net income CAGR, 3 yr 10.8% — 9.9%
EPS growth (TTM YoY) 31.6% — 22.3%
EPS CAGR, 3 yr 13.3% — 11.2%
EPS CAGR, 5 yr 11.1% — 12.0%
FCF growth (TTM YoY) 42.1% — 24.6%
FCF CAGR, 3 yr 10.6% — 19.3%
Operating cash flow CAGR, 3 yr 9.1% — 17.9%
Book value CAGR, 3 yr 24.0% — 6.8%
Dividend CAGR, 3 yr 2.9% — 3.1%
Sustainable growth rate 130.7% — 14.2%

Margin history & stability

MeasureAAPLIndustry medianIndustry percentileSector median
Gross margin, 3-yr average 47.1% — 53.2%
Operating margin, 3-yr average 32.1% — 6.6%
Net margin, 3-yr average 26.1% — 5.2%
FCF margin, 3-yr average 26.6% — 12.7%
Revenue stability (0-1) 0.86 — 0.87
Earnings stability (0-1) 0.66 — 0.45
Margin stability (0-1) 0.93 — 0.95

Liquidity (latest quarter)

MeasureAAPLIndustry medianIndustry percentileSector median
Cash & short-term investments $62.4B — $494.1M
Net cash (− = net debt) −$21.9B — $49.8M
Working capital $492.0M — $391.0M
Current ratio 1.00 — 1.92
Quick ratio 0.93 — 1.67
Cash ratio (cash + ST investments / current liabilities) 0.42 — 0.95
Defensive interval (days) 613 days — 521 days

Leverage & solvency (latest quarter)

MeasureAAPLIndustry medianIndustry percentileSector median
Total debt $84.3B — $349.3M
Debt / equity 0.78 — 0.29
Net debt / equity 0.20 — −0.13
Debt / assets 22.0% — 16.9%
Debt / capital 43.9% — 22.3%
Debt / EBITDA 0.50 — 1.78
Net debt / EBITDA 0.13 — −0.18
Interest coverage (EBIT / interest) —
Cash interest coverage —
Debt payback (years of OCF) 0.6 yrs — 1.6 yrs
Liabilities / assets 71.9% — 48.7%
IS credit model rating AA+ — —
Implied credit spread (bps) 65 — 175

Efficiency

MeasureAAPLIndustry medianIndustry percentileSector median
Asset turnover 1.31 — 0.62
Fixed asset turnover 9.08 — 9.25
Inventory turnover 28.2 — 3.8
Receivables turnover 15.8 — 6.2
Days sales outstanding 23 days — 59 days
Days inventory outstanding 13 days — 94 days
Days payables outstanding 87 days — 46 days
Cash conversion cycle (days) −51 days — 50 days
Capex / revenue 2.2% — 2.3%
Capex / depreciation 0.77 — 0.56
Operating expense ratio 17.4% — 44.3%

Cash flow & earnings quality

MeasureAAPLIndustry medianIndustry percentileSector median
Operating cash flow / net income 1.14 — 1.61
FCF / net income 1.06 — 1.33
FCF / operating cash flow 93.2% — 88.0%
Capex / operating cash flow 6.8% — 12.0%
Accruals ratio -5.0% — -6.3%
Sloan accruals ratio 1.7% — -1.8%
Earnings quality score (0-1) 1.00 — 0.75

Dividends & buybacks

MeasureAAPLIndustry medianIndustry percentileSector median
Dividend yield 0.3% — 0.0%
Dividend per share (TTM) $1.06 — $0.00
Payout ratio (dividends / net income) 12.1% — 0.0%
Dividends / FCF 11.4% — 0.0%
Dividend growth (YoY) 3.2% — 4.1%
Buyback yield 1.6% — 1.2%
Shareholder yield (dividends + buybacks) 2.0% — 1.7%
Share count change (YoY) -1.3% — 0.1%
Buybacks, last 5 years $438.6B — $215.3M

Scores & forensic checks

MeasureAAPLIndustry medianIndustry percentileSector median
IS score 85 — 56
IS profitability 95 — 40
IS growth 85 — 65
IS value 41 — 39
IS momentum 90 — 78
IS risk (safety) 100 — 100
IS quality 90 — 67
IS balance sheet 73 — 72
IS earnings quality 74 — 61
IS cash flow 91 — 66
Piotroski F-score (0-9) 9 — 6
Altman Z-score 11.7 — 4.0
Beneish M-score −2.47 — −2.58
Ohlson O-score −9.60 — −8.00
IS credit score 93 — 69

Per share

MeasureAAPLIndustry medianIndustry percentileSector median
EPS, diluted (TTM) $8.74 — $0.84
Book value per share $7.29 — $9.77
Tangible book per share $5.93 — $3.22
Revenue per share $31.65 — $13.00
FCF per share $9.27 — $1.78
Operating cash flow per share $9.95 — $2.40
Cash per share $4.23 — $4.50

Size (TTM)

MeasureAAPLIndustry medianIndustry percentileSector median
Market cap $5.01T — $4.7B
Revenue $466.8B — $1.2B
EBITDA $168.5B — $185.8M
Net income $128.9B — $84.9M
Free cash flow $136.7B — $170.6M
Total assets $383.3B — $2.4B
Shareholders' equity $107.5B — $1.1B
Employees 166,000 — 3,000

Insider transactions, last 6 months

Form 4 · most recent 12
DateInsiderTypeSharesPriceValueOwned after
2026-10-13Newstead Jennifer
SVP, GC and Government Affairs
 Open-market sale 2,399$345.00$827,65537,194
2026-10-06Newstead Jennifer
SVP, GC and Government Affairs
 Open-market sale 2,399$332.01$796,49239,593
2026-10-02Cook Timothy D
Director, Executive Chair
 Open-market sale 23,143$331.44$7.7M3,432,778
2026-10-02Cook Timothy D
Director, Executive Chair
 Open-market sale 39,492$332.16$13.1M3,393,286
2026-10-02Cook Timothy D
Director, Executive Chair
 Open-market sale 88,239$333.26$29.4M3,305,047
2026-10-02Cook Timothy D
Director, Executive Chair
 Open-market sale 40,879$333.94$13.7M3,264,168
2026-10-02Cook Timothy D
Director, Executive Chair
 Gift 26,325——3,237,843
2026-10-02O'Brien Deirdre
Senior Vice President
 Open-market sale 40,764$333.35$13.6M142,435
2026-10-02O'Brien Deirdre
Senior Vice President
 Open-market sale 5,625$333.91$1.9M136,810
2026-10-02Ternus John
Director, CEO
 Open-market sale 3,564$331.38$1.2M81,415
2026-10-02Ternus John
Director, CEO
 Open-market sale 5,348$332.26$1.8M76,067
2026-10-02Ternus John
Director, CEO
 Open-market sale 12,746$333.34$4.2M63,321

Shares acquired vs disposed, by month

acquired disposed · all Form 4 types
MarAprMayJunAugSepOct

By transaction type, 6 months

TypeDirectionFilingsSharesValue
Award / grantAcquired8425,497—
GiftDisposed396,325—
Open-market saleDisposed26584,706$181.3M
Option exerciseAcquired8834,501—
Option exerciseDisposed6634,745—
Tax withholdingDisposed7387,025$127.3M
—Disposed248,932—
Awards, option exercises and tax withholding are compensation mechanics; open-market buys and sales are the discretionary ones.

Form 144 notices

12 months: 12 notices · 770,570 shares · $164.3M
FiledFilerShares proposedEst. proceeds
2026-10-16Kevan Parekh1,392$476,064
2026-10-02Cook Timothy D218,078$3.3M
2026-10-02O'Brien Deirdre46,389$15.5M
2026-10-02John Ternus25,412$8.5M
A Form 144 is notice of a proposed sale, not a confirmed one.

Congress trades

12 months: House 117 trades (50 purchases) · Senate 28 (9 purchases)
TradedMemberChamberTypeAmountDisclosed
2026-09-22Pete SessionsHouseSale$100,001 - $250,0002026-09-23
2026-09-08Cleo FieldsHousePurchase$1,001 - $15,0002026-10-02
2026-09-08Kevin HernHouseSale$1,001 - $15,0002026-09-28
2026-09-08Kevin HernHouseSale$1,001 - $15,0002026-09-28
2026-07-21Shelley Moore CapitoSenateSale$1,001 - $15,0002026-08-04
2026-07-21Shelley Moore CapitoSenateSale$1,001 - $15,0002026-08-04
2026-06-24Sheldon WhitehouseSenateSale$15,001 - $50,0002026-07-08
2026-06-24Sheldon WhitehouseSenateSale$15,001 - $50,0002026-07-08
STOCK Act disclosures, in ranges, filed up to 45 days after the trade.

Largest 13F holders

Quarter to 2026-06-30, the latest most managers have filed
ManagerSharesValue% of shares out
BlackRock, Inc.1,162,996,939$336.5B7.97%
VANGUARD CAPITAL MANAGEMENT LLC959,107,911$277.5B6.57%
STATE STREET CORP615,129,929$178.0B4.21%
GEODE CAPITAL MANAGEMENT, LLC371,336,543$107.2B2.54%
VANGUARD PORTFOLIO MANAGEMENT LLC334,119,156$96.7B2.29%
FMR LLC325,348,754$94.1B2.23%
MORGAN STANLEY228,162,951$66.0B1.56%
JPMORGAN CHASE & CO215,689,753$60.8B1.48%
NORGES BANK190,726,866$55.2B1.31%
Invesco Ltd.187,965,529$54.4B1.29%
PRICE T ROWE ASSOCIATES INC /MD/159,811,362$46.2B1.10%
BANK OF AMERICA CORP /DE/127,820,329$37.0B0.88%
NORTHERN TRUST CORP121,211,859$35.1B0.83%
GOLDMAN SACHS GROUP INC111,744,105$32.3B0.77%
Legal & General Group Plc105,208,881$30.4B0.72%

Institutional ownership by quarter

2023-092026-0666.6%
% of shares held by 13F filers
2023-092026-066,162
Number of 13F filers holding

Holder changes by quarter

QuarterHoldersOwnershipNewIncreasedReducedClosed
2026-06-306,16266.6%2032,6022,96192
2026-03-316,12664.0%2072,4293,084100
2025-12-316,12865.0%7252,0842,97982
2025-09-305,61262.7%1992,3192,75984
2025-06-305,60064.5%2012,2102,886116
2025-03-315,60663.9%1702,0453,102132
2024-12-315,66864.3%7572,0122,60692
2024-09-305,10263.4%1691,9982,632131
2024-06-305,13463.5%2672,2432,34487
2024-03-315,02663.0%2151,9642,57891
2023-12-314,98263.6%5251,7392,47169
2023-09-304,61663.2%1691,7922,38086

Schedule 13D / 13G filers

FiledFormFiler% of classShares
2026-03-26SCHEDULE 13G/AThe Vanguard Group0.0%0
2025-07-29SCHEDULE 13G/AThe Vanguard Group9.5%1,415,826,462
Required above 5% of a class; 13G is the passive form.

ETFs with the largest holding

ETFWeight in fundHolding value
VITSX6.63%$154.3B
VSMPX6.63%$154.3B
VTSAX6.63%$154.3B
VTI6.63%$154.3B
VFFSX7.38%$127.6B
VFINX7.38%$127.6B

Share structure

Shares outstanding14,594,180,000
Float14,569,078,010
Free float99.8%

Income statement

Fiscal years, USD
FY2021FY2022FY2023FY2024FY2025
Revenue$365.8B$394.3B$383.3B$391.0B$416.2B
Cost of revenue$213.0B$223.5B$214.1B$210.4B$221.0B
Gross profit$152.8B$170.8B$169.1B$180.7B$195.2B
R&D$21.9B$26.3B$29.9B$31.4B$34.5B
SG&A$22.0B$25.1B$24.9B$26.1B$27.6B
Operating income$108.9B$119.4B$114.3B$123.2B$133.1B
EBITDA$123.1B$133.1B$125.8B$134.7B$144.4B
Pretax income$109.2B$119.1B$113.7B$123.5B$132.7B
Income tax$14.5B$19.3B$16.7B$29.7B$20.7B
Net income$94.7B$99.8B$97.0B$93.7B$112.0B
EPS, diluted$5.61$6.11$6.13$6.08$7.46
Diluted shares16.9B16.3B15.8B15.4B15.0B

Balance sheet

FY2021FY2022FY2023FY2024FY2025
Cash & short-term investments$62.6B$48.3B$61.6B$65.2B$54.7B
Receivables$51.5B$60.9B$61.0B$66.2B$73.0B
Inventory$6.6B$4.9B$6.3B$7.3B$5.7B
Total current assets$134.8B$135.4B$143.6B$153.0B$148.0B
PP&E, net$49.5B$52.5B$54.4B$45.7B$49.8B
Goodwill & intangibles$0$0$0$0$0
Total assets$351.0B$352.8B$352.6B$365.0B$359.2B
Accounts payable$54.8B$64.1B$62.6B$69.0B$69.9B
Total current liabilities$125.5B$154.0B$145.3B$176.4B$165.6B
Long-term debt$109.1B$99.0B$95.3B$85.8B$78.3B
Total liabilities$287.9B$302.1B$290.4B$308.0B$285.5B
Shareholders' equity$63.1B$50.7B$62.1B$57.0B$73.7B

Cash flow statement

Outflows are negative
FY2021FY2022FY2023FY2024FY2025
Net income$94.7B$99.8B$97.0B$93.7B$112.0B
Depreciation & amortization$11.3B$11.1B$11.5B$11.4B$11.7B
Stock-based compensation$7.9B$9.0B$10.8B$11.7B$12.9B
Change in working capital−$4.9B$1.2B−$6.6B$3.7B−$25.0B
Operating cash flow$104.0B$122.2B$110.5B$118.3B$111.5B
Capital expenditure−$11.1B−$10.7B−$11.0B−$9.4B−$12.7B
Free cash flow$93.0B$111.4B$99.6B$108.8B$98.8B
Investing cash flow−$14.5B−$22.4B$3.7B$2.9B$15.2B
Net debt issued / repaid$12.7B−$123.0M−$9.9B−$6.0B−$8.5B
Buybacks−$86.0B−$89.4B−$77.5B−$94.9B−$90.7B
Dividends paid−$14.5B−$14.8B−$15.0B−$15.2B−$15.4B

Ratio history

Margins on the fiscal-year (TTM at Q4) basis; multiples at each year end
FY2021FY2022FY2023FY2024FY2025
Gross margin41.8%43.3%44.1%46.2%46.9%
Operating margin29.8%30.3%29.8%31.5%32.0%
Net margin25.9%25.3%25.3%24.0%26.9%
FCF margin25.4%28.3%26.0%27.8%23.7%
ROE147.4%175.5%171.9%157.4%171.4%
ROIC69.0%74.2%78.3%84.4%85.4%
ROA28.1%28.4%27.5%26.1%30.9%
Debt / equity2.162.611.992.091.52
Interest coverage42.3x41.6x29.3x——
Current ratio1.070.880.990.870.89
Revenue growth+33.3%+7.8%−2.8%+2.0%+6.4%
EPS growth+71.1%+8.8%−0.0%−0.6%+21.4%
P/E at year end25.2x23.9x27.4x36.8x34.2x
EV / EBITDA at year end20.0x18.5x21.4x26.0x26.8x
FCF yield at year end3.89%4.67%3.75%3.15%2.58%
Dividend payout15.3%14.9%15.5%16.3%13.8%

Revenue by segment

FY2021FY2022FY2023FY2024FY2025
iPhone$192.0B$205.5B$200.6B$201.2B$209.6B
Service$68.4B$78.1B$85.2B$96.2B$109.2B
Wearables, Home and Accessories$38.4B$41.2B$39.8B$37.0B$35.7B
Mac$35.2B$40.2B$29.4B$30.0B$33.7B
iPad$31.9B$29.3B$28.3B$26.7B$28.0B

Revenue by region · FY2025

Americas Segment$178.4B · 43%
Europe Segment$111.0B · 27%
Greater China Segment$64.4B · 15%
Rest of Asia Pacific Segment$33.7B · 8%
Japan Segment$28.7B · 7%

Street estimates by fiscal year

Next report 2026-11-02 · consensus EPS $1.99 · these are analysts' numbers, not ours
Fiscal yearRevenue (mean)Revenue rangeEPS (mean)EPS rangeAnalystsP/E on mean EPS
2026$477.6B$477.4B – $478.1B$8.84$8.82 – $8.862938.9x
2027$524.4B$502.7B – $555.3B$9.60$9.02 – $10.483035.8x
2028$563.8B$535.2B – $629.0B$10.67$9.46 – $11.652132.2x

Reported vs expected, every quarter on file

ReportedEPS expectedEPS actualEPS surpriseRevenue expectedRevenue actualRevenue surprise
2026-07-30$1.89$2.02+6.9%$109.0B$109.4B+0.3%
2026-04-30$1.95$2.01+3.1%$109.5B$111.2B+1.6%
2026-01-29$2.67$2.85+6.7%$138.4B$143.8B+3.9%
2025-10-30$1.73$1.85+6.9%$102.2B$102.5B+0.2%
2025-07-31$1.44$1.57+9.0%$89.6B$94.0B+5.0%
2025-05-01$1.63$1.65+1.2%$94.5B$95.4B+0.9%
2025-01-30$2.36$2.40+1.7%$124.3B$124.3B+0.0%
2024-10-31$1.60$1.64+2.5%$94.5B$94.9B+0.4%
2024-08-01$1.34$1.40+4.5%$84.5B$85.8B+1.5%
2024-05-02$1.51$1.53+1.3%$90.4B$90.8B+0.4%
2024-02-01$2.10$2.18+3.8%$118.0B$119.6B+1.3%
2023-11-02$1.39$1.46+5.0%$89.3B$89.5B+0.2%
2023-08-03$1.19$1.26+5.9%$81.8B$81.8B+0.0%
2023-05-04$1.44$1.52+5.6%$92.9B$94.8B+2.1%
2023-02-02$1.93$1.88−2.6%$121.3B$117.2B−3.4%
2022-10-27$1.27$1.29+1.6%$88.7B$90.1B+1.6%
2022-07-28$1.14$1.20+5.3%$82.8B$83.0B+0.2%
2022-04-28$1.43$1.52+6.3%$94.0B$97.3B+3.5%
2022-01-27$1.89$2.10+11.1%$119.0B$123.9B+4.2%
2021-10-28$1.24$1.240.0%$118.0B$83.4B−29.3%
2021-07-27$1.00$1.30+30.0%$84.6B$81.4B−3.7%
2021-04-28$1.00$1.40+40.0%$76.9B$89.6B+16.5%
2021-01-27$1.41$1.68+19.1%$90.1B$111.4B+23.7%
2020-10-29$0.69$0.73+5.8%$63.8B$64.7B+1.4%

Off-exchange (dark pool) volume, weekly

FINRA ATS, $ billions · through the week of 2026-08-31 (FINRA publishes with a delay)
8.406-1519.406-2213.406-2910.507-0615.107-1312.307-2019.607-2713.408-038.408-1010.008-177.208-2410.408-31
Week ofNotionalSharesTrades
2026-08-31$10.4B32,289,436698,896
2026-08-24$7.2B23,056,992467,801
2026-08-17$10.0B32,116,327596,988
2026-08-10$8.4B27,458,995529,612
2026-08-03$13.4B43,621,782746,342
2026-07-27$19.6B60,383,6101,036,135

Short-sale share of off-exchange volume

daily 20-day average
07-2310-1557.6%
DateShort shareShort volumeTotal volume
2026-10-1557.6%7,818,51913,563,308
2026-10-1457.5%9,631,78416,757,127
2026-10-1354.6%8,401,57615,390,739
2026-10-1252.8%5,071,6019,606,440
2026-10-0958.9%9,011,28415,300,956
2026-10-0853.8%6,632,18712,329,465
2026-10-0747.8%5,293,72611,068,794
2026-10-0643.6%4,130,5099,466,066
2026-10-0544.3%4,583,33210,348,103
2026-10-0254.1%5,692,52410,528,297
A daily flow measure from FINRA, not short interest.

Seasonality

Average return by calendar month
-1.8Jan+1.2Feb+3.1Mar+3.8Apr+2.3May+0.4Jun+6.2Jul+4.2Aug-0.5Sep+4.5Oct+2.2Nov-0.1Dec
MonthAvg returnUp yearsYears
Jan−1.8%45%20
Feb+1.2%55%20
Mar+3.1%57%21
Apr+3.8%70%20
May+2.3%65%20
Jun+0.4%50%20
Jul+6.2%85%20
Aug+4.2%75%20
Sep−0.5%45%20
Oct+4.5%70%20
Nov+2.2%60%20
Dec−0.1%55%20
History, not a forecast.

Indicators

as of 2026-10-16
RSI 1462.1
MFI66.7
ADX17.8
Stochastic %K / %D76.1 / 75.7
Williams %R-21.0
CCI114
TSI / signal18.9 / 17.1
Chaikin money flow-0.12
ATR$6.70
Bollinger width4.8%
Volume vs 20-day avg1.62x
SupertrendUp

Moving averages and bands

level (price vs level)
SMA 20$337.42 (+1.8%)
SMA 50$325.69 (+5.5%)
SMA 200$292.14 (+17.6%)
EMA 21$336.52 (+2.1%)
EMA 50$328.75 (+4.5%)
EMA 200$298.46 (+15.1%)
Bollinger upper$345.59 (−0.6%)
Bollinger lower$329.26 (+4.3%)
Parabolic SAR$330.65 (+3.9%)
Open the live chart, 110+ indicators

About Apple Inc.

Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple delivers essential support services like AppleCare and robust cloud solutions. It oversees key digital platforms, prominently the App Store, which acts as a central hub for customers to discover and download countless applications and digital content, from e-books and music to videos, games, and podcasts. The company also generates revenue via advertising, leveraging both its proprietary ad platforms and third-party licensing deals. Apple's ecosystem is further bolstered by a wide array of subscription-based services: Apple Arcade for gaming, Apple Fitness+ for personalized wellness, Apple Music for curated audio experiences and on-demand radio, Apple News+ for access to news and magazines, and Apple TV+ for exclusive original video programming. Its financial services portfolio includes the co-branded Apple Card and the mobile payment system, Apple Pay. Additionally, Apple strategically licenses its intellectual property. The company serves a broad clientele that spans individual consumers, small and medium-sized enterprises, as well as institutional clients in the education, corporate, and governmental sectors. Products are distributed through a multi-channel strategy, utilizing Apple's own physical retail locations and online storefronts, a dedicated direct sales team, and collaborations with external partners such as mobile network providers, wholesalers, general retailers, and authorized resellers. The App Store additionally functions as the primary conduit for third-party applications designed for its devices. Founded in 1976, Apple Inc. is headquartered in Cupertino, California.

https://www.apple.com

Key executives

NameTitlePayBorn
John TernusChief Executive Officer & Director$16.8M1976
Timothy D. CookExecutive Chairman of the Board$16.8M1961
Deirdre O'BrienSenior Vice President of Retail & People$5.0M1967
Katherine L. AdamsSecretary$5.0M1964
Sabih KhanSenior VP & Chief Operating Officer$5.0M1967
Johny SroujiChief Hardware Officer$4.2M1965
Kevan ParekhSenior Vice President & Chief Financial Officer$4.0M1972
Eduardo H. CueSenior Vice President of Services and Health$2.8M1964

Executive pay, latest proxy

ExecutiveYearSalaryStock awardsIncentiveTotal
Tim Cook Chief Executive Officer2025$3.0M$57.5M$12.0M$74.3M
Deirdre O’Brien Senior Vice President, Retail + People2025$1.0M$22.0M$4.0M$27.0M
Kate Adams Senior Vice President, General Counsel and Secretary2025$1.0M$22.0M$4.0M$27.0M
Sabih Khan Senior Vice President, Chief Operating Officer2025$1.0M$22.0M$4.0M$27.0M
Kevan Parekh Senior Vice President, Chief Financial Officer2025$891,519$18.4M$3.1M$22.5M
Luca Maestri Former Senior Vice President, Chief Financial Officer2025$819,231$13.0M$1.6M$15.5M

Employees

132k2018137k2019147k2020154k2021164k2022161k2023164k2024166k2025

Dividends

Ex-dateAmountPaid
2026-08-10$0.272026-08-13
2026-05-11$0.272026-05-14
2026-02-09$0.262026-02-12
2025-11-10$0.262025-11-13
2025-08-11$0.262025-08-14
2025-05-12$0.262025-05-15
2025-02-10$0.252025-02-13
2024-11-08$0.252024-11-14

Moat model

Narrow · Efficient Scale · 2026-06-27
Cost advantage60
Intangibles54
Switching costs60
Network effect65
Efficient scale100
Our component scores (0-100) and overall 65.3; a model of the business, not a call on the stock.
InsiderStreet reports findings from filings and market data. Nothing on this page is a recommendation to buy or sell.Every figure is computed in code · data as of 2026-10-17

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