— Know what they know.
Not Investment Advice

NOW

NYSE · USD
ServiceNow, Inc.
Technology · Software - Application
CEO William R. McDermott Employees 29,187 R&D / revenue 22.3%
Last price
$141.97−4.44%last session
Market cap
$146.8B
P/E (TTM)
88.2x
From 52w high
−26.4%
From 52w low
+74.8%
1-year return
−20.6%
RSI 14 · vs SMA200
55.5 · +23.4%
IS score
65.6/ 100
Factor model across 8 sub-scores, ranked against 3,010 US stocks. Describes the business, not the outlook.
Download full factsheet (PDF)

One year, rebased to 100

NOW   SPY   XLK (sector ETF) · weekly closes
406080100120140Jan 26Apr 26Jul 26Oct 26XLK 129SPY 116NOW 79

Score DNA

Each bar is a 0-100 score within the scored universe
46
Profitability
57
Growth
22
Value
84
Momentum
100
Risk (safety)
70
Quality
68
Balance sheet
58
Earnings quality

Flags

Strengths
✓ Congress buying
Warnings
None of the computed warning flags fires for NOW (Altman, Beneish, accruals, FCF, dilution).
Observations
Moat model: Weak, Efficient ScalePiotroski 5 / 9Altman Z 4.1Beta 0.972 of 4 smart-money sources active

Smart-money strip

Each disclosure source on its own window. Filings coinciding is not coordination.
INSForm 4 · 180 days
Insider open-market buys
0
10 open-market sales, $4.6M
Form 144 notices (12m): 26, $10.4M proposed, not confirmed sales
CONGSTOCK Act · 180 days
Congressional purchases
4
Last disclosed purchase 2026-08-14
Members disclose in ranges, 30-45 days after the trade
13F13F · quarter to 2026-06-30
Net change in institutional holders
+36
329 new holders, 268 closed
2,233 filers hold 82.2% · 960 added, 792 trimmed
ETFETF holdings · 30 days
Net funds accumulating
+364
1,664 funds adding shares
1,300 funds trimming · counts of funds, not dollars
DARKFINRA · daily
Short-sale share of off-exchange volume
59.4%
20-day avg 47.2%, 50-day avg 46.9%
Latest 12.2 pp over its 20-day average · a flow, not short interest

Key financials · FY2025

USD, fiscal year. Stock-based compensation is non-cash; shown against FCF.
Income statement
Revenue$13.3B
Revenue growth YoY+20.9%
Gross margin77.5%
Operating income$1.8B
Operating margin13.7%
Net income$1.7B
Net margin13.2%
EPS (diluted)$1.67
Cash flow
Operating cash flow$5.4B
Capital expenditure$868.0M
Free cash flow$4.6B
FCF conversion (FCF / OCF)84.1%
Stock-based compensation$2.0B
FCF less SBC$2.6B
Buybacks$1.8B
Dividends$0
Balance sheet & returns
Cash & short-term investments$6.3B
Total debt$2.4B
Net cash$3.9B
Shareholders' equity$13.0B
Goodwill & intangibles$4.7B
Debt / equity0.68
ROE (TTM)13.8%
ROIC (TTM)5.5%
Operating margin by fiscal year
4.4%FY20214.9%FY20228.5%FY202312.4%FY202413.7%FY2025
Revenue $5.9B (FY2021) to $13.3B (FY2025), a 22.5% CAGR.

Valuation

P/E (TTM)88.2x
EV / EBITDA43.8x
Price / sales9.96x
Price / FCF32.0x
FCF yield3.12%
Buyback yield1.25%
SBC / revenue14.8%
Price / book11.72x
Forward P/E FY202634.9x
Forward P/E FY202728.3x
Forward P/E FY202823.3x
Forward multiples divide today's price by Street EPS estimates. Street mean target $165.95 across 19 analysts last quarter is theirs, not ours.

NOW vs industry median

831 companies in Software - Application
Gross margin 74.8% 59.6% Operating margin 11.4% -6.6% Net margin 11.3% -9.7% ROIC 5.5% 3.5%
NOW (TTM)Industry median Asset turnover 0.47 vs industry 0.57 · financial leverage 2.53

Earnings delivery

Next report 2026-10-28 · consensus EPS $1.02
75%
beat rate, 9 of 12 quarters
+5.1%
median EPS surprise
5
longest beat streak
-54+12+9+11-40+1+5+15+13+4+0+5
EPS surprise in % vs the consensus at the time, oldest (left) to newest, 2023-10-25 to 2026-07-22. Bars cap at ±60%.

Peers

Market-cap band, not the industry cohort above
CompanyMkt capP/EROENet marginRev growth12m return
NOW ServiceNow, Inc. $146.8B88.2x13.8%11.3%+20.9% −20.6%
UBER Uber Technologies, Inc. $143.7B15.2x38.4%16.9%+16.7% −24.0%
ADP Automatic Data Processing, I $114.5B26.3x72.2%17.9%+6.7% +3.8%
CRM Salesforce, Inc. $198.1B21.9x19.4%31.1%+11.2% −2.0%
SNOW Snowflake Inc. $108.3Bn/m-48.2%-12.4%+32.0% +27.8%
SHOP Shopify Inc. $220.0B113.8x15.5%41.9%+32.5% —
ADBE Adobe Inc. $95.4B13.7x61.9%27.0%+12.0% —
APP AppLovin Corporation $89.4B20.4x203.7%65.8%+37.9% —
12-month window: SPY +15.9%, sector ETF XLK +29.0%. Past returns describe history only.

Recent 8-K filings

2026-07-22Earnings Release; Exhibits
2026-05-22Officer/Director Change; Shareholder Vote; Exhibits
2026-05-15Material Agreement; Financial Obligation; Other Events; Exhibits
2026-04-22Material Agreement; Earnings Release; Financial Obligation; Exhibits
2026-04-01Material Agreement; Financial Obligation; Exhibits
2026-02-17Regulation FD Disclosure

Context

Shares outstanding1,033,862,000
Free float99.8%
Institutional ownership82.2%
Beta0.97
Dividend yield0.00%
Last dividendNone on file
50 / 200-day average$134.36 / $115.10
Large-cap Technology median P/E34.8x

Full factsheet

The PDF carries everything on this page plus the cash-allocation waterfall, Form 144 notices, 13F holder detail, dark-pool and short-flow history, seasonality and the moat assessment (Weak).

Read it in the browser Download (PDF)

All fundamentals · 140 measures in 13 categories

Percentile = where NOW sits among 137 scored companies in Software - Application (0 = lowest value, 100 = highest). It is a position, not a grade.

Valuation

MeasureNOWIndustry medianIndustry percentileSector median
P/E (TTM) 87.9x 30.6x
87th
32.0x
PEG (P/E ÷ 3-yr EPS CAGR) 17.21 1.20
100th
1.36
Price / sales 10.0x 4.5x
86th
3.9x
Price / book 11.7x 4.7x
85th
4.4x
Price / tangible book —
Price / free cash flow 32.0x 17.2x
76th
20.3x
Price / operating cash flow 27.7x 16.1x
74th
17.9x
Enterprise value $150.6B $3.8B
98th
$5.5B
EV / sales 10.2x 4.2x
89th
4.1x
EV / EBITDA 43.2x 19.1x
75th
18.9x
EV / EBIT 62.3x 27.7x
77th
26.7x
EV / free cash flow 32.9x 18.6x
78th
21.9x
Earnings yield 1.1% 1.4%
48th
2.0%
FCF yield 3.1% 4.8%
36th
3.3%
Operating cash flow yield 3.6% 5.1%
36th
4.4%
Graham number (per share) $20.91 $20.79
53rd
$28.08

Profitability (TTM)

MeasureNOWIndustry medianIndustry percentileSector median
Gross margin 74.8% 71.1%
59th
55.7%
EBITDA margin 23.7% 13.6%
69th
13.7%
Operating margin 11.4% 7.3%
59th
8.2%
EBIT margin 16.4% 7.1%
68th
8.6%
Net margin 11.3% 4.7%
62nd
5.7%
NOPAT margin 8.1% 5.9%
54th
7.0%
FCF margin 31.1% 20.3%
81st
15.0%
Operating cash flow margin 36.0% 22.5%
84th
18.4%
R&D / revenue 22.1% 18.2%
67th
12.9%
SG&A / revenue 41.2% 38.6%
54th
25.6%
Stock comp / revenue 14.8% 7.8%
79th
4.4%
Effective tax rate 28.8% 21.0%
88th
21.0%

Returns on capital

MeasureNOWIndustry medianIndustry percentileSector median
ROE (on average equity) 14.2% 7.9%
68th
9.4%
ROA 6.2% 3.0%
63rd
4.1%
ROIC 7.3% 6.6%
51st
9.0%
ROCE 12.4% 5.7%
67th
8.6%
Return on tangible assets 9.0% 4.6%
68th
5.9%
Cash ROIC (OCF / invested capital) 32.6% 29.6%
53rd
20.7%
Gross profitability (GP / assets) 34.8% 37.6%
44th
30.0%
ROIC, 3-yr average 11.5% 4.8%
67th
7.4%
ROIC, 5-yr average 17.9% -1.1%
82nd
7.9%
ROE, 5-yr average 13.3% -2.6%
83rd
6.9%
Incremental ROIC 0.2% 13.7%
42nd
15.3%

Growth

MeasureNOWIndustry medianIndustry percentileSector median
Revenue growth (TTM YoY) 22.2% 15.1%
69th
14.3%
Revenue growth (QoQ) 5.8% 4.6%
60th
6.6%
Revenue CAGR, 3 yr 22.5% 13.7%
78th
9.6%
Revenue CAGR, 5 yr 23.3% 16.6%
69th
11.5%
Gross profit CAGR, 3 yr 20.5% 14.9%
69th
10.9%
Operating income CAGR, 3 yr 49.1% 20.6%
80th
11.3%
Net income growth (TTM YoY) 0.5% 27.2%
29th
21.6%
Net income CAGR, 3 yr 5.5% 20.3%
16th
9.9%
EPS growth (TTM YoY) 1.5% 30.6%
29th
22.3%
EPS CAGR, 3 yr 5.1% 20.2%
13th
11.2%
EPS CAGR, 5 yr 57.0% 15.4%
92nd
12.0%
FCF growth (TTM YoY) 19.0% 28.9%
36th
24.6%
FCF CAGR, 3 yr 25.7% 31.3%
41st
19.3%
Operating cash flow CAGR, 3 yr 22.2% 28.0%
39th
17.9%
Book value CAGR, 3 yr 21.4% 4.5%
82nd
6.8%
Dividend CAGR, 3 yr —
Sustainable growth rate 14.2% 15.5%
46th
14.2%

Margin history & stability

MeasureNOWIndustry medianIndustry percentileSector median
Gross margin, 3-yr average 77.5% 71.3%
69th
53.2%
Operating margin, 3-yr average 11.8% 4.7%
68th
6.6%
Net margin, 3-yr average 12.2% 5.1%
64th
5.2%
FCF margin, 3-yr average 31.2% 19.8%
84th
12.7%
Revenue stability (0-1) 0.98 0.97
60th
0.87
Earnings stability (0-1) 0.80 0.56
73rd
0.45
Margin stability (0-1) 0.98 0.97
67th
0.95

Liquidity (latest quarter)

MeasureNOWIndustry medianIndustry percentileSector median
Cash & short-term investments $4.7B $434.8M
92nd
$494.1M
Net cash (− = net debt) −$3.8B $57.2M
8th
$49.8M
Working capital −$3.6B $247.5M
1st
$391.0M
Current ratio 0.70 1.74
7th
1.92
Quick ratio 0.70 1.72
7th
1.67
Cash ratio (cash + ST investments / current liabilities) 0.38 1.13
24th
0.95
Defensive interval (days) 268 days 370 days
36th
521 days

Leverage & solvency (latest quarter)

MeasureNOWIndustry medianIndustry percentileSector median
Total debt $8.5B $237.5M
97th
$349.3M
Debt / equity 0.68 0.30
72nd
0.29
Net debt / equity 0.30 −0.22
79th
−0.13
Debt / assets 26.7% 15.2%
68th
16.9%
Debt / capital 40.3% 23.1%
72nd
22.3%
Debt / EBITDA 2.42 2.26
51st
1.78
Net debt / EBITDA 1.09 −0.32
72nd
−0.18
Interest coverage (EBIT / interest) 29.1x 5.3x
82nd
5.8x
Cash interest coverage 64.0x 15.8x
82nd
12.8x
Debt payback (years of OCF) 1.6 yrs 1.0 yrs
57th
1.6 yrs
Liabilities / assets 60.5% 50.2%
65th
48.7%
IS credit model rating AA — —
Implied credit spread (bps) 80 225
17th
175

Efficiency

MeasureNOWIndustry medianIndustry percentileSector median
Asset turnover 0.55 0.59
45th
0.62
Fixed asset turnover 4.89 12.05
19th
9.25
Inventory turnover —
Receivables turnover 7.6 6.5
61st
6.2
Days sales outstanding 48 days 55 days
41st
59 days
Days inventory outstanding —
Days payables outstanding 18 days 31 days
27th
46 days
Cash conversion cycle (days) 30 days 22 days
58th
50 days
Capex / revenue 4.9% 1.3%
80th
2.3%
Capex / depreciation 0.68 0.41
70th
0.56
Operating expense ratio 66.6% 62.8%
58th
44.3%

Cash flow & earnings quality

MeasureNOWIndustry medianIndustry percentileSector median
Operating cash flow / net income 3.18 1.89
72nd
1.61
FCF / net income 2.74 1.70
74th
1.33
FCF / operating cash flow 86.3% 94.0%
23rd
88.0%
Capex / operating cash flow 13.7% 6.0%
77th
12.0%
Accruals ratio -13.5% -10.9%
36th
-6.3%
Sloan accruals ratio -18.4% -4.7%
14th
-1.8%
Earnings quality score (0-1) 0.75 0.75
11th
0.75

Dividends & buybacks

MeasureNOWIndustry medianIndustry percentileSector median
Dividend yield 0.0% 0.0%
0th
0.0%
Dividend per share (TTM) $0.00 $0.00
0th
$0.00
Payout ratio (dividends / net income) 0.0% 0.0%
0th
0.0%
Dividends / FCF 0.0% 0.0%
0th
0.0%
Dividend growth (YoY) —
Buyback yield 2.3% 2.7%
49th
1.2%
Shareholder yield (dividends + buybacks) 2.3% 3.1%
43rd
1.7%
Share count change (YoY) -0.9% -1.9%
57th
0.1%
Buybacks, last 5 years $11.7B $309.1M
97th
$215.3M

Scores & forensic checks

MeasureNOWIndustry medianIndustry percentileSector median
IS score 66 56
65th
56
IS profitability 46 37
59th
40
IS growth 57 66
33rd
65
IS value 22 38
7th
39
IS momentum 84 80
63rd
78
IS risk (safety) 100 80
61st
100
IS quality 70 63
57th
67
IS balance sheet 68 69
47th
72
IS earnings quality 58 52
60th
61
IS cash flow 83 72
76th
66
Piotroski F-score (0-9) 5 6
24th
6
Altman Z-score 4.1 3.0
62nd
4.0
Beneish M-score −2.48 −2.74
74th
−2.58
Ohlson O-score −7.88 −7.88
50th
−8.00
IS credit score 89 62
80th
69

Per share

MeasureNOWIndustry medianIndustry percentileSector median
EPS, diluted (TTM) $1.61 $0.32
66th
$0.84
Book value per share $12.07 $6.15
66th
$9.77
Tangible book per share −$1.07 $1.97
26th
$3.22
Revenue per share $14.21 $7.54
62nd
$13.00
FCF per share $4.42 $1.56
68th
$1.78
Operating cash flow per share $5.12 $1.77
71st
$2.40
Cash per share $4.50 $3.77
57th
$4.50

Size (TTM)

MeasureNOWIndustry medianIndustry percentileSector median
Market cap $146.8B $3.9B
99th
$4.7B
Revenue $14.7B $872.9M
96th
$1.2B
EBITDA $3.5B $101.2M
94th
$185.8M
Net income $1.7B $34.8M
93rd
$84.9M
Free cash flow $4.6B $198.7M
96th
$170.6M
Total assets $31.7B $1.8B
93rd
$2.4B
Shareholders' equity $12.5B $907.0M
93rd
$1.1B
Employees 29,187 1,988
96th
3,000

Insider transactions, last 6 months

Form 4 · most recent 12
DateInsiderTypeSharesPriceValueOwned after
2026-08-31Fipps Paul
President, Global Customer Ops
Open-market sale 2,034$147.87$300,77718,305
2026-08-28Canney Jacqueline P
Chief People & AI Enblmt. Off.
Open-market sale 7,847$138.00$1.1M30,042
2026-08-27Chamberlain Paul Edward
Director
Open-market sale 2,700$135.50$365,85143,990
2026-08-17Mcdermott William R
Director, Chairman & CEO
Option exercise 4,160——186,435
2026-08-17Mcdermott William R
Director, Chairman & CEO
Tax withholding 2,236$117.70$263,177184,199
2026-08-17Mcdermott William R
Director, Chairman & CEO
Option exercise 4,160——8,320
2026-08-17Canney Jacqueline P
Chief People & AI Enblmt. Off.
Option exercise 970——38,385
2026-08-17Canney Jacqueline P
Chief People & AI Enblmt. Off.
Tax withholding 496$117.70$58,37937,889
2026-08-17Canney Jacqueline P
Chief People & AI Enblmt. Off.
Option exercise 970——1,945
2026-08-17Fipps Paul
President, Global Customer Ops
Option exercise 340——20,295
2026-08-17Fipps Paul
President, Global Customer Ops
Tax withholding 136$117.70$16,00720,159
2026-08-17Fipps Paul
President, Global Customer Ops
Option exercise 300——20,459

Shares acquired vs disposed, by month

acquired disposed · all Form 4 types
AprMayJunAug

By transaction type, 6 months

TypeDirectionFilingsSharesValue
Award / grantAcquired11431,217$280.6M
Open-market saleDisposed1043,747$4.6M
Option exerciseAcquired58177,129—
Option exerciseDisposed58177,129—
Tax withholdingDisposed5889,649$9.8M
—Disposed10—
Awards, option exercises and tax withholding are compensation mechanics; open-market buys and sales are the discretionary ones.

Form 144 notices

12 months: 26 notices · 77,780 shares · $10.4M
FiledFilerShares proposedEst. proceeds
2026-08-28Canney Jacqueline P7,847$1.1M
2026-08-27Paul Edward Chamberlain2,700$365,851
2026-05-28Briggs Teresa1,595$173,376
2026-05-18Fipps Paul1,048$103,238
A Form 144 is notice of a proposed sale, not a confirmed one.

Congress trades

12 months: House 45 trades (24 purchases) · Senate 3 (2 purchases)
TradedMemberChamberTypeAmountDisclosed
2026-09-17Tony WiedHouseSale$50,001 - $100,0002026-10-07
2026-08-14Tony WiedHousePurchase$15,001 - $50,0002026-09-07
2026-08-10Ro KhannaHouseSale$1,001 - $15,0002026-09-07
2026-07-07Ro KhannaHousePurchase$15,001 - $50,0002026-08-12
2026-03-27Alan ArmstrongSenateSale$15,001 - $50,0002026-07-21
2025-12-29Markwayne MullinSenatePurchase$15,001 - $50,0002026-01-16
2025-12-29Markwayne MullinSenatePurchase$15,001 - $50,0002026-01-15
2025-09-24Markwayne MullinSenatePurchase$1,001 - $15,0002025-10-01
STOCK Act disclosures, in ranges, filed up to 45 days after the trade.

Largest 13F holders

Quarter to 2026-06-30, the latest most managers have filed
ManagerSharesValue% of shares out
BlackRock, Inc.96,057,763$9.5B9.29%
VANGUARD CAPITAL MANAGEMENT LLC67,351,838$6.7B6.51%
STATE STREET CORP49,038,218$4.9B4.74%
MORGAN STANLEY25,850,773$2.6B2.50%
VANGUARD PORTFOLIO MANAGEMENT LLC25,184,743$2.5B2.44%
GEODE CAPITAL MANAGEMENT, LLC24,274,498$2.4B2.35%
PRICE T ROWE ASSOCIATES INC /MD/16,066,335$1.6B1.55%
JPMORGAN CHASE & CO13,018,103$1.3B1.26%
NORGES BANK12,458,091$1.2B1.21%
FMR LLC11,395,881$1.1B1.10%
GOLDMAN SACHS GROUP INC10,957,837$1.1B1.06%
Amundi10,517,264$1.0B1.02%
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC10,225,726$1.0B0.99%
NORTHERN TRUST CORP8,160,218$810.1M0.79%
Sixth Street Partners Management Company, L.P.8,080,275$802.2M0.78%

Institutional ownership by quarter

2023-092026-0682.2%
% of shares held by 13F filers
2023-092026-062,233
Number of 13F filers holding

Holder changes by quarter

QuarterHoldersOwnershipNewIncreasedReducedClosed
2026-06-302,23382.2%329960792268
2026-03-312,19783.5%2961,035736364
2025-12-312,30787.2%3421,92931206
2025-09-302,22286.8%1871,030724199
2025-06-302,27688.2%287984737122
2025-03-312,14588.5%204934746256
2024-12-312,23788.8%42378476165
2024-09-301,92088.5%208762696118
2024-06-301,85587.3%207825580125
2024-03-311,80187.0%19275962797
2023-12-311,73787.2%321619596103
2023-09-301,54686.8%16260756178

Schedule 13D / 13G filers

FiledFormFiler% of classShares
2026-04-30SCHEDULE 13GVanguard Capital Management7.5%78,361,628
2025-02-05SCHEDULE 13G/ABlackRock, Inc.8.9%18,250,532
Required above 5% of a class; 13G is the passive form.

ETFs with the largest holding

ETFWeight in fundHolding value
VITSX0.19%$4.4B
VSMPX0.19%$4.4B
VTSAX0.19%$4.4B
VTI0.19%$4.4B
VFFSX0.21%$3.6B
VFIAX0.21%$3.6B

Share structure

Shares outstanding1,033,862,000
Float1,031,298,022
Free float99.8%

Income statement

Fiscal years, USD
FY2021FY2022FY2023FY2024FY2025
Revenue$5.9B$7.2B$9.0B$11.0B$13.3B
Cost of revenue$1.4B$1.6B$1.9B$2.3B$3.0B
Gross profit$4.5B$5.7B$7.0B$8.7B$10.3B
R&D$1.4B$1.8B$2.1B$2.5B$3.0B
SG&A$2.9B$3.5B$4.2B$4.8B$5.5B
Operating income$257.0M$355.0M$762.0M$1.4B$1.8B
EBITDA$729.0M$768.0M$1.6B$2.2B$3.0B
Pretax income$249.0M$399.0M$1.0B$1.7B$2.3B
Income tax$19.0M$74.0M−$723.0M$313.0M$513.0M
Net income$230.0M$325.0M$1.7B$1.4B$1.7B
EPS, diluted$0.23$0.32$1.68$1.37$1.67
Diluted shares1.0B1.0B1.0B1.0B1.0B

Balance sheet

FY2021FY2022FY2023FY2024FY2025
Cash & short-term investments$3.3B$4.3B$4.9B$5.8B$6.3B
Receivables$1.4B$1.7B$2.0B$2.2B$2.6B
Inventory$0$0$0$0$0
Total current assets$5.2B$6.7B$7.8B$9.2B$9.9B
PP&E, net$1.4B$1.7B$2.1B$2.5B$3.1B
Goodwill & intangibles$1.1B$1.1B$1.5B$1.5B$4.7B
Total assets$10.8B$13.3B$17.4B$20.4B$26.0B
Accounts payable$89.0M$274.0M$126.0M$68.0M$204.0M
Total current liabilities$4.9B$6.0B$7.4B$8.4B$10.4B
Long-term debt$1.5B$1.5B$1.5B$1.5B$2.3B
Total liabilities$7.1B$8.3B$9.8B$10.8B$13.1B
Shareholders' equity$3.7B$5.0B$7.6B$9.6B$13.0B

Cash flow statement

Outflows are negative
FY2021FY2022FY2023FY2024FY2025
Net income$230.0M$325.0M$1.7B$1.4B$1.7B
Depreciation & amortization$472.0M$433.0M$562.0M$564.0M$738.0M
Stock-based compensation$1.1B$1.4B$1.6B$1.7B$2.0B
Change in working capital$58.0M$174.0M−$101.0M−$65.0M$29.0M
Operating cash flow$2.2B$2.7B$3.4B$4.3B$5.4B
Capital expenditure−$399.0M−$550.0M−$694.0M−$852.0M−$868.0M
Free cash flow$1.8B$2.2B$2.7B$3.4B$4.6B
Investing cash flow−$1.6B−$2.6B−$2.2B−$2.5B−$1.7B
Net debt issued / repaid−$61.0M−$94.0M$0$0$0
Buybacks$0$0−$538.0M−$696.0M−$1.8B
Dividends paid$0$0$0$0$0

Ratio history

Margins on the fiscal-year (TTM at Q4) basis; multiples at each year end
FY2021FY2022FY2023FY2024FY2025
Gross margin77.0%78.3%78.6%79.2%77.5%
Operating margin4.4%4.9%8.5%12.4%13.7%
Net margin3.9%4.5%19.3%13.0%13.2%
FCF margin30.4%30.0%30.1%30.8%34.5%
ROE7.0%7.4%27.3%16.5%15.5%
ROIC9.1%9.7%26.0%18.3%14.3%
ROA2.4%2.7%11.3%7.5%7.5%
Debt / equity0.600.440.300.240.25
Interest coverage9.9x15.8x43.0x76.6x99.1x
Current ratio1.051.111.061.100.95
Revenue growth+30.4%+22.9%+23.8%+22.4%+20.9%
EPS growth+92.4%+42.0%+422.3%−18.5%+22.4%
P/E at year end575.7x242.5x84.5x155.5x91.8x
EV / EBITDA at year end192.0x99.8x94.9x94.8x52.1x
FCF yield at year end1.35%2.76%1.85%1.53%2.85%
Dividend payout0.0%0.0%0.0%0.0%0.0%

Revenue by segment

FY2021FY2022FY2023FY2024FY2025
License and Service————$12.9B
License and Service, Digital Workflow Products$4.9B$6.1B$7.7B$9.4B—
License and Service, ITOM Products$691.0M$814.0M$1.0B$1.2B—
Technology Service$323.0M$354.0M$291.0M$338.0M$395.0M

Revenue by region · FY2025

North America$8.3B · 63%
EMEA$3.4B · 26%
Asia Pacific And Other$1.5B · 12%

Street estimates by fiscal year

Next report 2026-10-28 · consensus EPS $1.02 · these are analysts' numbers, not ours
Fiscal yearRevenue (mean)Revenue rangeEPS (mean)EPS rangeAnalystsP/E on mean EPS
2026$16.2B$15.8B – $16.3B$4.07$3.85 – $4.203134.9x
2027$19.3B$18.7B – $19.5B$5.02$4.38 – $5.242628.3x
2028$22.8B$22.0B – $25.0B$6.08$3.64 – $8.791323.3x

Reported vs expected, every quarter on file

ReportedEPS expectedEPS actualEPS surpriseRevenue expectedRevenue actualRevenue surprise
2026-07-22$0.86$0.90+4.7%$3.9B$4.0B+1.5%
2026-04-22$0.97$0.970.0%$3.7B$3.8B+0.8%
2026-01-28$0.89$0.92+4.0%$3.5B$3.6B+1.1%
2025-10-29$0.85$0.96+13.3%$3.4B$3.4B+1.5%
2025-07-23$0.71$0.82+14.7%$3.1B$3.2B+3.0%
2025-04-23$0.77$0.81+5.5%$3.1B$3.1B+0.2%
2025-01-29$0.73$0.73+0.5%$3.0B$3.0B−0.2%
2024-10-23$0.69$0.41−40.0%$2.7B$2.8B+1.9%
2024-07-24$0.56$0.63+10.8%$2.6B$2.6B+0.8%
2024-04-24$0.63$0.68+8.8%$2.6B$2.6B+0.6%
2024-01-25$0.56$0.62+11.7%$2.4B$2.4B+1.5%
2023-10-25$0.51$0.23−54.2%$2.3B$2.3B+0.6%
2023-07-26$0.41$0.20−50.2%$2.1B$2.1B+1.0%
2023-04-26$0.44$0.15−66.6%$2.1B$2.1B+0.4%
2023-01-25$0.40$0.15−63.4%$1.9B$1.9B+0.1%
2022-10-26$0.37$0.08−78.7%$1.9B$1.8B−1.1%
2022-07-27$0.31$0.02−93.6%$1.8B$1.8B−0.5%
2022-04-27$0.34$0.07−78.3%$1.7B$1.7B+1.4%
2022-01-26$0.29$0.03−91.1%$1.6B$1.6B+0.9%
2021-10-27$0.28$0.06−77.5%$1.5B$1.5B+2.6%
2021-07-28$0.16$0.06−63.5%$1.4B$1.4B+3.6%
2021-04-28$0.27$0.08−69.7%$1.3B$1.4B+1.8%
2021-01-27$0.21$0.02−92.2%$1.1B$1.3B+12.9%
2020-10-28$0.21$0.01−93.7%$980.6M$1.2B+17.5%

Off-exchange (dark pool) volume, weekly

FINRA ATS, $ billions · through the week of 2026-08-31 (FINRA publishes with a delay)
1.706-151.906-221.606-291.507-061.907-132.907-203.607-272.408-032.108-102.108-172.808-243.008-31
Week ofNotionalSharesTrades
2026-08-31$3.0B20,588,368276,033
2026-08-24$2.8B21,115,596276,583
2026-08-17$2.1B17,052,567265,072
2026-08-10$2.1B16,845,877243,533
2026-08-03$2.4B19,917,935282,638
2026-07-27$3.6B32,801,057389,637

Short-sale share of off-exchange volume

daily 20-day average
07-2310-1559.4%
DateShort shareShort volumeTotal volume
2026-10-1559.4%4,580,9817,706,405
2026-10-1450.8%2,794,8385,501,006
2026-10-1355.1%3,241,3905,879,582
2026-10-1255.0%2,420,7124,399,211
2026-10-0952.0%1,359,9442,616,814
2026-10-0853.2%2,294,0304,310,156
2026-10-0751.7%1,736,7083,360,745
2026-10-0648.1%2,176,1144,526,955
2026-10-0548.3%1,553,1263,218,179
2026-10-0236.5%1,423,7473,899,304
A daily flow measure from FINRA, not short interest.

Seasonality

Average return by calendar month
+4.4Jan-0.7Feb-1.5Mar+4.3Apr+3.5May+5.3Jun+2.8Jul+2.8Aug+0.5Sep+4.6Oct+2.6Nov+0.6Dec
MonthAvg returnUp yearsYears
Jan+4.4%64%14
Feb−0.7%43%14
Mar−1.5%50%14
Apr+4.3%54%13
May+3.5%54%13
Jun+5.3%64%14
Jul+2.8%64%14
Aug+2.8%64%14
Sep+0.5%50%14
Oct+4.6%79%14
Nov+2.6%50%14
Dec+0.6%64%14
History, not a forecast.

Indicators

as of 2026-10-16
RSI 1455.5
MFI65.9
ADX21.3
Stochastic %K / %D70.5 / 67.3
Williams %R-46.9
CCI161
TSI / signal11.9 / 9.4
Chaikin money flow-0.15
ATR$6.59
Bollinger width11.3%
Volume vs 20-day avg1.44x
SupertrendUp

Moving averages and bands

level (price vs level)
SMA 20$137.92 (+2.9%)
SMA 50$134.85 (+5.3%)
SMA 200$115.03 (+23.4%)
EMA 21$138.60 (+2.4%)
EMA 50$132.86 (+6.9%)
EMA 200$127.50 (+11.3%)
Bollinger upper$145.71 (−2.6%)
Bollinger lower$130.13 (+9.1%)
Parabolic SAR$128.86 (+10.2%)
Open the live chart, 110+ indicators

About ServiceNow, Inc.

ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such as workflow automation, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA). This platform also incorporates robust features like performance analytics, electronic service catalogs, configuration management systems, data benchmarking, encryption capabilities, and various collaboration and development tools. ServiceNow offers a comprehensive suite of applications built on this platform, catering to diverse enterprise needs. Key offerings include IT Service Management (ITSM), which streamlines support for employees, customers, and partners; IT Business Management (ITBM); IT Operations Management (ITOM), designed to integrate and manage both physical and cloud-based IT infrastructure; and IT Asset Management (ITAM) for automating asset lifecycles. Its Security Operations solution facilitates seamless integration between internal systems and third-party security tools. Beyond IT, the company provides solutions for Governance, Risk, and Compliance (GRC) to enhance organizational resilience, along with tools for Human Resources, Legal, and general workplace service delivery, including dedicated safe workplace applications. Other specialized applications cover Customer Service Management (CSM) and Field Service Management (FSM). To further extend functionality, ServiceNow offers App Engine for custom development and IntegrationHub to connect workflows across various applications. The company also provides a range of professional services, industry-specific solutions, and comprehensive customer support. ServiceNow's diverse client base spans critical sectors such as government, financial services, healthcare, telecommunications, manufacturing, and education, alongside various IT services, technology, oil and gas, and consumer product industries. The company reaches these customers through a combination of its direct sales force and a network of resale partners. Notably, a strategic alliance with Celonis assists clients in pinpointing and prioritizing business processes ripe for automation. Established in 2004 and headquartered in Santa Clara, California, the company originally operated as Service-now.com before rebranding to ServiceNow, Inc. in May 2012.

https://www.servicenow.com

Key executives

NameTitlePayBorn
William R. McDermottChairman & Chief Executive Officer$8.1M1962
Amit K. ZaveryPresident, Chief Product Officer & Chief Operating Officer$4.1M1972
Paul FippsPresident of Global Customer Operations$2.2M1973
Gina MastantuonoPresident & Chief Financial Officer$2.2M1970
Jacqueline CanneyChief People & AI Enablement Officer$1.6M1968
Frederic LuddyFounder & Director$40,0001955
Hossein NowbarPresident, Secretary & Chief Legal Officer——
Pat CaseyExecutive VP & CTO——

Executive pay, latest proxy

ExecutiveYearSalaryStock awardsIncentiveTotal
William R. McDermott, Chairman and Chief Executive Officer2025$1.5M$43.5M$3.5M$51.6M
Amit Zavery, President, Chief Product Officer, and Chief Operating Officer2025$900,000$21.7M$1.1M$25.8M
Paul Smith, Former President of Global Customer and Field Operations2025$573,991$19.0M$0$20.1M
Gina Mastantuono, President and Chief Financial Officer2025$891,667$16.3M$1.1M$18.5M
Paul Fipps, President, Global Customer Operations2025$1.1M$14.7M$1.1M$16.9M
Jacqueline C. Canney, Chief People and AI Enablement Officer2025$741,667$10.3M$749,337$11.9M

Employees

8k201810k201913k202017k202120k202223k202326k202429k2025

Dividends

Ex-dateAmountPaid
None on file.

Moat model

Weak · Efficient Scale · 2026-06-30
Cost advantage52
Intangibles47
Switching costs53
Network effect60
Efficient scale66
Our component scores (0-100) and overall 54.3; a model of the business, not a call on the stock.
InsiderStreet reports findings from filings and market data. Nothing on this page is a recommendation to buy or sell.Every figure is computed in code · data as of 2026-10-17

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