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Also trades as: 0QYY.L (LSE) · $vol 0M · HAR.DE (XETRA) · $vol 0M · HAR.F (FSX) · $vol 0M

HOG NYSE

Harley-Davidson, Inc.
1W: +8.3% 1M: +19.4% 3M: +19.5% YTD: +46.3% 1Y: +7.9% 3Y: +5.8% 5Y: -10.1%
$29.44
+0.59 (+2.06%)
 
Weekly Expected Move ±5.8%
$26 $27 $29 $31 $32
NYSE · Consumer Cyclical · Auto - Manufacturers · Tech Score Strong Buy · Power 72 · $3.1B mcap · 103M float · 2.23% daily turnover · Short 63% of daily vol
Credit Risk of going bust: not rated, its lending arm's loans make the debt figures misleading Bonds: none of note held by US funds details ▾
Not rated: its lending arm (car, truck or equipment loans) carries most of the debt, which the model would misread.
US fund filings (SEC N-PORT) show under $25M of this company's bonds, so there is no bond page. Its debt may be bank loans or privately placed. How these are computed.
Smart Money Score
Bullish 75
Insider+$1.4M
Congress—
ETF Holdings—
Key Statistics
Market Cap$3.1B
52W Range17.09-29.63
Volume2,463,850
Avg Volume2,298,567
Beta1.32
Dividend$0.74
Analyst Ratings
10 Buy 22 Hold 4 Sell
Consensus Hold
Company Info
CEOArthur Francis Starrs
Employees5,500
SectorConsumer Cyclical
IndustryAuto - Manufacturers
IPO Date1986-07-08
3700 West Juneau Avenue
Milwaukee, WI 53208
US
414 342 4680
About Harley-Davidson, Inc.

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

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