MNTN-WT NYSE

MNTN Inc., established in 2009 and based in Austin, Texas, operates as a specialized performance TV software provider. Previously known as Steel House, Inc. until its name change in June 2021, the company delivers advanced performance advertising solutions across the United States. Its primary offering is the Performance TV software platform, which enables marketers to precisely identify and target desired audiences. A core capability of this platform is its unique MNTN Matched technology, facilitating direct attribution by meticulously linking each advertisement view to a specific purchase or other measurable action. The comprehensive platform is outfitted with an array of sophisticated tools, including advanced audience segmentation, intelligent campaign planning features, refined audience targeting capabilities, prospecting tools, an integrated creative ad builder, and in-depth data analytics and reporting functionalities.