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SpringBig Holdings, Inc. offers a specialized software platform specifically designed to provide customer loyalty and marketing automation services to cannabis retailers and brands throughout the United States and Canada. The company's platform acts as a bridge, seamlessly connecting consumers with these businesses via various digital channels, including targeted SMS campaigns, email communications, integrated customer feedback systems, and robust loyalty programs. This functionality aims to significantly enhance customer engagement and improve retention rates for its clients. Furthermore, SpringBig's sophisticated reporting and analytics tools generate critical insights, empowering clients to gain a deeper understanding of their customer base, purchasing behaviors, and overarching market trends. Established in 2016, the firm maintains its corporate headquarters in Boca Raton, Florida.