— Know what they know.
Not Investment Advice
Asset Manager ← All Institutions

Keystone Financial Planning, Inc.

1991 CROCKER RD #204, CLEVELAND, OH 44145 • 440-234-6323

Q1 2026 · Filed 2026-04-09
Market Value
$366M
+6.1%
Holdings
44
-4
New Purchases
0
Added To
10
Closed
5
Reduced
7
Top 10 Concentration
81.2%
Turnover
11.4%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
SCHD 56.75% 48.03% +8.72% $208M
XOM 2.26% 1.70% +0.56% $8M
VZ 3.28% 2.81% +0.47% $12M
BMY 2.65% 2.50% +0.15% $10M
MO 1.93% 1.79% +0.14% $7M
PFE 1.89% 1.78% +0.11% $7M
T 0.52% 0.46% +0.07% $2M
CME 2.59% 2.54% +0.05% $9M
LMT 0.32% 0.27% +0.05% $1M
PNW 0.38% 0.34% +0.05% $1M
SPYD 2.44% 2.41% +0.03% $9M
GSK 0.09% 0.07% +0.03% $336K
KO 0.74% 0.72% +0.02% $3M
CL 0.21% 0.20% +0.00% $756K
AMGN 0.06% 0.06% +0.00% $215K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
DEO 0.00% 2.19% -2.19% $0
PM 1.60% 3.63% -2.03% $6M
CVX 1.41% 3.41% -2.00% $5M
MSFT 2.72% 3.77% -1.05% $10M
JNJ 0.00% 0.57% -0.57% $0
QCOM 0.92% 1.30% -0.38% $3M
TROW 1.69% 2.03% -0.35% $6M
BNS 2.64% 2.97% -0.34% $10M
HDV 0.76% 1.01% -0.24% $3M
USB 3.19% 3.42% -0.23% $12M
EMR 0.00% 0.18% -0.18% $0
IBM 0.56% 0.73% -0.17% $2M
GPC 0.60% 0.74% -0.14% $2M
VTRS 0.00% 0.09% -0.09% $0
VYM 0.00% 0.09% -0.09% $0

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 70.9%
Consumer Defensive 7.5%
Technology 5.3%
Healthcare 5.2%
Communication Services 3.8%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 13 $57M 15.7%
Large Cap 30 $299M 81.9%
Mid Cap 1 $9M 2.4%

Portfolio Analytics

Avg Market Cap
$228.7B
Median Market Cap
$114.7B
Avg P/E
27.0
Median P/E
21.5
Avg Dividend Yield
0.03%
Avg Beta
0.64
# Stocks
39
# ETFs / Funds
5

Top Holdings (44 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 SCHD 56.75% 6,763,707 $208M $30.68 $42M +725,957 +12.0%
2 VZ 3.28% 238,997 $12M $50.20 $2M +1,253 +0.5%
3 USB 3.19% 224,348 $12M $52.01 -$116K +3,498 +1.6%
4 MSFT 2.72% 26,868 $10M $370.16 -$3M
5 BTI 2.67% 167,249 $10M $58.47 $309K
6 BMY 2.65% 159,523 $10M $60.65 $1M
7 BNS 2.64% 139,101 $10M $69.31 -$609K
8 CME 2.59% 32,037 $9M $295.35 $712K -4 -0.0%
9 SPYD 2.44% 196,319 $9M $45.52 $630K +4,259 +2.2%
10 XOM 2.26% 48,696 $8M $169.66 $2M +24 +0.1%
11 MO 1.93% 107,203 $7M $65.99 $893K
12 PFE 1.89% 246,382 $7M $28.08 $783K
13 TROW 1.69% 68,518 $6M $90.14 -$839K
14 PM 1.60% 35,358 $6M $165.34 -$7M -42,566 -54.6%
15 CVX 1.41% 24,890 $5M $206.90 -$7M -52,228 -67.7%
16 UPS 1.23% 45,768 $5M $98.38 -$37K
17 CSCO 1.04% 48,976 $4M $77.59 $928 -344 -0.7%
18 QCOM 0.92% 26,197 $3M $128.78 -$1M
19 HDV 0.76% 20,530 $3M $135.72 -$680K -7,974 -28.0%
20 KO 0.74% 35,697 $3M $76.05 $219K
21 MCD 0.72% 8,468 $3M $310.81 $44K
22 BEN 0.68% 105,886 $3M $23.62 $27K +2,344 +2.3%
23 GPC 0.60% 20,764 $2M $105.75 -$357K
24 IBM 0.56% 8,519 $2M $242.39 -$458K
25 T 0.52% 66,109 $2M $28.99 $339K +2,596 +4.1%
26 PNW 0.38% 13,957 $1M $100.75 $242K +831 +6.3%
27 PG 0.36% 9,021 $1M $144.44 $10K
28 LMT 0.32% 1,923 $1M $604.39 $232K
29 SNY 0.29% 22,016 $1M $48.18 -$6K
30 CL 0.21% 8,875 $756K $85.23 $55K
31 TJX 0.19% 4,240 $677K $159.69 $28K +12 +0.3%
32 HLN 0.14% 52,505 $526K $10.01 -$24K -1,861 -3.4%
33 VNQ 0.12% 4,942 $438K $88.70 $1K
34 PEG 0.12% 5,262 $426K $80.95 -$8K -144 -2.7%
35 GSK 0.09% 6,084 $336K $55.19 $108K +1,432 +30.8%
36 CVS 0.09% 4,521 $325K $71.82 -$34K
37 BAC 0.08% 5,881 $287K $48.75 -$37K
38 AMGN 0.06% 612 $215K $351.85 $15K
39 ACN 0.06% 1,085 $215K $198.24 -$76K
40 JNJ —% -$2M -9,569 -100.0% SOLD
41 EMR —% -$608K -4,582 -100.0% SOLD
42 DEO —% -$8M -87,558 -100.0% SOLD
43 VTRS —% -$316K -25,402 -100.0% SOLD
44 VYM —% -$310K -2,159 -100.0% SOLD

Sold Out Positions

SymbolValue% Port
JNJ —%
EMR —%
DEO —%
VTRS —%
VYM —%
View SEC EDGAR Filings for Keystone Financial Planning, Inc. →

Sign in to InsiderStreet

You'll also get our free weekly newsletter with
smart money signals, market insights, and alpha ideas.
Unsubscribe anytime.

For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms