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Asset Manager ← All Institutions

Sterling Investment Counsel, LLC

360 DELAWARE AVENUE, SUITE 400, BUFFALO, NY 14202 • 716-783-7054

Q2 2025 · Filed 2025-07-21
Market Value
$171M
-41.6%
Holdings
181
+5
New Purchases
8
Added To
17
Closed
42
Reduced
103
Top 10 Concentration
53.3%
Turnover
27.6%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
IVW 11.35% 9.41% +1.93% $19M
QQQM 9.28% 7.84% +1.44% $16M
NVDA 2.63% 1.51% +1.12% $4M
ARKW 1.35% 0.61% +0.74% $2M
EMXC 2.38% 1.80% +0.57% $4M
IJR 2.70% 2.15% +0.55% $5M
CAH 1.12% 0.58% +0.54% $2M
CGXU 5.92% 5.42% +0.50% $10M
GOOGL 2.29% 1.85% +0.44% $4M
AAPL 5.59% 5.16% +0.43% $10M
BRK-B 2.41% 2.02% +0.39% $4M
IUSG 1.04% 0.67% +0.37% $2M
META 1.50% 1.15% +0.34% $3M
IXUS 0.95% 0.61% +0.34% $2M
MELI 0.54% 0.21% +0.33% $917K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
SGOV 0.00% 1.51% -1.51% $0
HMOP 0.91% 2.15% -1.23% $2M
IVV 1.06% 2.28% -1.22% $2M
JEPI 7.10% 8.10% -1.00% $12M
IWF 0.00% 0.70% -0.70% $0
V 0.89% 1.49% -0.60% $2M
SPY 0.23% 0.79% -0.56% $388K
WMT 0.51% 1.00% -0.49% $864K
DGRO 0.27% 0.75% -0.48% $461K
KO 0.50% 0.96% -0.46% $849K
UNH 0.21% 0.62% -0.41% $355K
SO 0.00% 0.39% -0.39% $0
LLY 0.19% 0.58% -0.39% $327K
GOOG 0.12% 0.48% -0.36% $213K
PANW 0.29% 0.62% -0.34% $487K

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 66.5%
Technology 12.7%
Communication Services 4.8%
Healthcare 4.0%
Consumer Cyclical 3.5%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 47 $51M 30.1%
Large Cap 115 $100M 58.6%
Mid Cap 11 $14M 7.9%
Small Cap 6 $6M 3.4%
Micro Cap 2 $7K 0.0%

Portfolio Analytics

Avg Market Cap
$318.7B
Median Market Cap
$89.6B
Avg P/E
31.2
Median P/E
23.5
Avg Dividend Yield
0.02%
Avg Beta
0.89
# Stocks
112
# ETFs / Funds
69

Top Holdings (181 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 IVW 11.35% 175,732 $19M $110.10 -$8M -120,598 -40.7%
2 QQQM 9.28% 69,681 $16M $227.10 -$7M -48,974 -41.3%
3 JEPI 7.10% 212,830 $12M $56.85 -$12M -201,171 -48.6%
4 CGXU 5.92% 372,109 $10M $27.13 -$6M -275,171 -42.5%
5 AAPL 5.59% 46,487 $10M $205.17 -$6M -21,438 -31.6%
6 IJH 3.85% 105,925 $7M $62.02 -$4M -74,189 -41.2%
7 IJR 2.70% 42,129 $5M $109.29 -$2M -17,912 -29.8%
8 NVDA 2.63% 28,427 $4M $157.99 $72K -12,351 -30.3%
9 MSFT 2.43% 8,335 $4M $497.40 -$2M -9,184 -52.4%
10 BRK-B 2.41% 8,447 $4M $485.78 -$2M -2,612 -23.6%
11 EMXC 2.38% 64,146 $4M $63.14 -$1M -31,547 -33.0%
12 GOOGL 2.29% 22,175 $4M $176.23 -$2M -12,839 -36.7%
13 AMZN 1.98% 15,387 $3M $219.39 -$2M -14,362 -48.3%
14 META 1.50% 3,458 $3M $738.02 -$820K -2,392 -40.9%
15 ARKW 1.35% 15,556 $2M $147.62 $509K -3,319 -17.6%
16 JPM 1.29% 7,566 $2M $289.90 -$2M -9,537 -55.8%
17 CAH 1.12% 11,364 $2M $168.00 $206K -1,000 -8.1%
18 IVV 1.06% 2,914 $2M $620.87 -$5M -8,939 -75.4%
19 IUSG 1.04% 11,777 $2M $150.41 -$192K -3,672 -23.8%
20 IXUS 0.95% 21,009 $2M $77.31 -$162K -4,573 -17.9%
21 HMOP 0.91% 40,701 $2M $38.28 -$5M -122,596 -75.1%
22 V 0.89% 4,284 $2M $355.05 -$3M -8,130 -65.5%
23 COST 0.78% 1,338 $1M $989.67 -$609K -706 -34.5%
24 HYG 0.68% 14,288 $1M $80.65 -$194K -2,784 -16.3%
25 BOTZ 0.64% 33,627 $1M $32.65 -$84K -7,916 -19.1%
26 SPMD 0.61% 19,219 $1M $54.38 $82K +401 +2.1%
27 IVE 0.58% 5,052 $987K $195.43 -$1M -5,511 -52.2%
28 MELI 0.54% 351 $917K $2,613.63 $307K +38 +12.1%
29 VOT 0.53% 3,178 $904K $284.39 -$510K -2,600 -45.0%
30 WMT 0.51% 8,832 $864K $97.78 -$2M -24,331 -73.4%
31 MTB 0.50% 4,400 $854K $193.99 $62K -28 -0.6%
32 KO 0.50% 12,004 $849K $70.75 -$2M -27,246 -69.4%
33 SHYG 0.49% 19,478 $840K $43.14 $34K +524 +2.8%
34 UBER 0.46% 8,328 $777K $93.30 -$447K -8,467 -50.4%
35 CTAS 0.45% 3,456 $770K $222.87 -$7K -325 -8.6%
36 DIS 0.43% 5,895 $731K $124.01 -$972K -11,360 -65.8%
37 IGV 0.43% 6,641 $727K $109.50 $41K -1,065 -13.8%
38 HD 0.42% 1,953 $716K $366.64 -$986K -2,691 -58.0%
39 BUG 0.41% 18,922 $702K $37.10 -$9K -3,078 -14.0%
40 AVGO 0.39% 2,412 $665K $275.65 -$356K -3,688 -60.5%
41 CINF 0.39% 4,455 $663K $148.92 $5K
42 MCD 0.38% 2,241 $655K $292.20 -$674K -2,013 -47.3%
43 MA 0.38% 1,163 $654K $561.94 -$342K -654 -36.0%
44 GLW 0.38% 12,315 $648K $52.59 $77K -150 -1.2%
45 CFG 0.38% 14,457 $647K $44.75 -$372K -10,411 -41.9%
46 TMP 0.38% 10,255 $643K $62.73 -$4K -25 -0.2%
47 XLE 0.37% 7,516 $637K $84.81 -$1M -10,629 -58.6%
48 PM 0.37% 3,453 $629K $182.13 $79K -13 -0.4%
49 T 0.36% 20,951 $606K $28.94 $14K
50 ABBV 0.35% 3,245 $602K $185.62 -$1M -5,006 -60.7%
51 TSLA 0.34% 1,835 $583K $317.66 -$176K -1,095 -37.4%
52 IWR 0.33% 6,093 $560K $91.97 +6,093 NEW
53 MO 0.31% 9,089 $533K $58.63 -$10K +46 +0.5%
54 ETN 0.31% 1,489 $532K $356.98 -$645K -2,838 -65.6%
55 ETR 0.30% 6,088 $506K $83.12 -$51K -430 -6.6%
56 TT 0.29% 1,117 $489K $437.41 $68K -130 -10.4%
57 PANW 0.29% 2,381 $487K $204.64 -$1M -8,298 -77.7%
58 IBM 0.28% 1,623 $478K $294.78 -$203K -1,118 -40.8%
59 MRK 0.28% 5,986 $474K $79.16 -$529K -5,184 -46.4%
60 DGRO 0.27% 7,214 $461K $63.94 -$2M -28,054 -79.5%
61 AEP 0.27% 4,421 $459K $103.76 -$49K -230 -5.0%
62 WMB 0.27% 7,272 $457K $62.81 -$21K -727 -9.1%
63 LMT 0.26% 956 $443K $463.14 -$5K -46 -4.6%
64 IP 0.26% 9,428 $442K $46.83 -$61K
65 VOO 0.25% 759 $431K $568.03 $51K +19 +2.6%
66 MGK 0.25% 1,176 $431K $366.17 $93K +82 +7.5%
67 HCA 0.25% 1,099 $421K $383.10 $7K -100 -8.3%
68 CATH 0.24% 5,521 $417K $75.45 $44K
69 GS 0.24% 575 $407K $707.55 $106K +24 +4.4%
70 FITB 0.24% 9,847 $405K $41.13 -$11K -757 -7.1%
71 VOE 0.24% 2,452 $403K $164.46 $15K +33 +1.4%
72 GBTC 0.23% 4,665 $396K $84.83 $92K
73 SPY 0.23% 628 $388K $617.85 -$2M -3,485 -84.7%
74 EMB 0.23% 4,173 $387K $92.62 -$20K -312 -7.0%
75 DUK 0.23% 3,263 $385K $118.00 -$48K -291 -8.2%
76 PLD 0.22% 3,565 $375K $105.12 -$825K -7,170 -66.8%
77 UPS 0.22% 3,693 $373K $100.94 $14K +435 +13.3%
78 GHC 0.22% 390 $369K $945.22 -$9K -3 -0.8%
79 CRM 0.21% 1,340 $365K $272.62 -$793K -2,976 -69.0%
80 XOM 0.21% 3,354 $362K $107.81 -$308K -2,275 -40.4%
81 VBR 0.21% 1,846 $360K $195.01 $29K +68 +3.8%
82 UNH 0.21% 1,139 $355K $311.97 -$1M -2,326 -67.1%
83 USB 0.21% 7,837 $355K $45.25 $3K -480 -5.8%
84 BAC 0.21% 7,490 $354K $47.32 $22K -473 -5.9%
85 BLK 0.21% 335 $351K $1,049.25 -$830K -913 -73.2%
86 VZ 0.20% 7,808 $338K $43.27 -$15K +27 +0.3%
87 NOW 0.20% 325 $334K $1,028.08 -$1M -1,455 -81.7%
88 DES 0.19% 10,398 $330K $31.76 -$2K
89 LLY 0.19% 419 $327K $779.53 -$1M -1,632 -79.6%
90 PH 0.19% 460 $321K $698.47 -$527K -936 -67.0%
91 JNK 0.19% 3,281 $319K $97.27 -$71K -812 -19.8%
92 MET 0.19% 3,963 $319K $80.42 -$27K -345 -8.0%
93 HON 0.18% 1,342 $313K $232.88 -$766K -3,753 -73.7%
94 CVX 0.18% 2,181 $312K $143.19 -$316K -1,573 -41.9%
95 TMUS 0.18% 1,282 $305K $238.26 -$87K -190 -12.9%
96 PEG 0.18% 3,609 $304K $84.18 -$17K -290 -7.4%
97 IWM 0.18% 1,394 $301K $215.79 +1,394 NEW
98 ONON 0.18% 5,750 $299K $52.05 $60K +300 +5.5%
99 PAYX 0.17% 2,050 $298K $145.46 -$18K
100 MGV 0.17% 2,266 $297K $131.20 $23K +139 +6.5%

New Positions

SymbolValue% Port
IWR $560K 0.33%
IWM $301K 0.18%
GEV $291K 0.17%
PWR $264K 0.15%
SRLN $256K 0.15%
ODC $227K 0.13%
BIP $210K 0.12%
IEFA $201K 0.12%

Sold Out Positions

SymbolValue% Port
BRK-A —%
NEE —%
SGOV —%
IQV —%
AXP —%
LOW —%
SYK —%
SO —%
GIS —%
JNJ —%
AWK —%
IJT —%
GILD —%
ARCC —%
LIN —%
View SEC EDGAR Filings for Sterling Investment Counsel, LLC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms