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Everplay Group Plc operates as a dedicated video game publisher and a strategic ally for independent game developers. The firm concentrates exclusively on the premium segment of the gaming market, actively avoiding the free-to-play model, and offers its titles across a wide range of platforms, including PC, consoles, mobile devices, and tablets. Its operations are organized into three core divisions: the "Games Label" segment, responsible for the creation and distribution of video games for both digital and physical marketplaces; the "Simulation" segment, focused on developing and publishing simulation-based games; and the "Edutainment" segment, which devises educational entertainment applications specifically for children. Founded in 1990 by Deborah Jayne Bestwick, the company is headquartered in Wakefield, United Kingdom.